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2024 Fitness Industry Trends Driving Growth


The 2024 fitness industry trends are driving revolutionary changes, driven by technological advancements, a growing focus on holistic fitness and wellness, hybrid in-person and digital experiences, and shifting consumer preferences. Let’s explore these trends in detail, to offer a comprehensive view of what the future holds for fitness facilities.

Fitness Industry Growth and Membership Surge

The fitness industry is growing at a rate of approximately 8.7% per year, with a projected market value of $96.6 billion by 2024. In addition, the global number of health and fitness club memberships is projected to reach 230 million by 2023.

This growth signals robust growth for the fitness industry, fueled by increasing consumer interest and purchasing power. 

1. Booming Interest in Holistic Wellness Integration

Valued at over $1.5 trillion, the wellness industry, with its 5-10% annual growth rate, reflects a shift towards holistic well-being. The industry is pivoting towards integrating mental wellness with physical workouts, emphasizing a holistic approach. 

The itness industry should be aligning with this trend by diversifying offerings and focusing on overall health, nutrition, recovery, sleep, meditation, and other wellness programming. Nutrition-centric workouts, facilitated by intelligent apps and devices, are gaining traction. Recovery methodologies are also receiving more attention, highlighting the importance of post-exercise recovery and nutrition in fitness regimes.

Benefits of Adding Wellness Programming

  • Member Expectations: Members expect you to offer a vigorous digital platform offering varied wellness options.
  • Member Retention:  Fitness clubs can improve member satisfaction and retention by embracing wellness trends that cater to holistic well-being. 
  • Differentiation and Competition: Clubs embracing wellness trends differentiate themselves in a rapidly evolving fitness market, maintaining competitiveness. 
  • Revenue Boost: Clubs can attract a wider clientele and boost revenue by diversifying offerings with various wellness services. 
  • Community Enhancement: Lastly, wellness helps you foster community and social connections, enhancing member retention and loyalty, a key result of adopting wellness trends.

2. The Hybrid Revolution: Digital Fitness and Wellness Technology 

Members demand personalized and integrated hybrid fitness and wellness solutions now. By creating accessible in-person and digital experiences, you can create opportunities for fitness and wellness anytime and anywhere.

Gyms offering hybrid fitness solutions saw a 20% annual growth rate from 2021 to 2023. In 2024, 45% of consumers will prefer hybrid models. Digital fitness will continue to grow significantly by 2027, driven by consumer interest in health-tracking devices and digital workout tools. Telefitness is also growing, making expert fitness advice more accessible.

Digital Fitness and Wellness Stats

  • 57% of consumers are interested in a device to track their health & send information.
  • 37% of users desire digital tools for club-based workouts
  • The market for IoT-enabled health devices is expected to reach a value of $267 billion by 2023.
  • The fitness app market size globally is expected to reach $14.6 Billion by 2027
  • Online Fitness is projected to grow at CAGR of 33.1% between 2021 and 2027
  • Facilities must adapt by integrating digital strategies to stay relevant. 

3. Personalization: The Future of AI and VR

Artificial Intelligence (AI) and Virtual Reality (VR) enhance fitness and wellness offerings are set to redefine the fitness experience. With AI’s capability for personalized experiences and VR’s immersive environments, fitness and wellness routines are becoming more engaging and tailored.

4. Wearable Technology and Sustainability

Next-gen wearable tech is evolving beyond basic fitness tracking, offering insightful health analytics and real-time coaching. Concurrently, there’s a growing emphasis on sustainability, with eco-friendly gym equipment and workout attire becoming more prevalent.

Challenges and Opportunities

The fitness industry faces challenges like ensuring data privacy with AI, transitioning to sustainability, and optimizing hybrid models. However, opportunities abound in fostering global digital communities, integrated wellness solutions, and innovative revenue streams.


In 2024, the fitness industry is embracing a future shaped by technological advancements, a commitment to holistic health, and innovative business strategies. Navigate these trends and leverage these emerging wellness, digital, hybrid, and technology opportunities.

Ready to learn how to take advantage of the 2024 Fitness Trends? Let us help you enhance your member experience, add virtual technology, and use data and AI to develop your fitness and wellness content strategy. Email usINFO@WEXER.COM

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