Wexer has appointed a new Global Marketing Manager, Claire Evans, as the new Global Marketing Manager. Her expertise will allow Wexer to expand their global fitness and wellness opportunities.
Claire joins Wexer from fitness technology agency SweatWorks, where as head of marketing she spearheaded all communications for the brand. Prior to SweatWorks, her roles included Senior Marketing Manager for Marriott Hotels and B2B Marketing Manager for Nuffield Health.
“I’m delighted to be joining Wexer as it accelerates towards its mission of hybridising fitness and wellness delivery around the world.”
Claire Evans, Wexer Global Marketing Manager
“Claire’s appointment is an incredibly timely one,” says Wexer’s Chief Growth Officer, Robert Louw, “Our April 2022 acquisition by Core Health & Fitness was a pivotal step in dramatically scaling our business for growth; we’re excited to recruit expertise that will enable us to maximise our growth opportunities.”
Robert continued, “Over recent years, Wexer has strengthened their leadership position in the health club and fitness sectors. We have also created a strong foundation in other industries, like hospitality, corporate wellness, multi-family housing and telecommunications. As we move forward and build on our strengths and foundations, Claire’s breadth of experience within digital fitness and our other key vertical markets will ensure she is a powerful appointment to our team.”
Claire stated, “This new role with Wexer feels like the perfect fusion of all of my fitness sector experience, from personal trainer to corporate wellness, hotel fitness & spa marketing, to Head of Marketing for Digital Fitness Innovation with SweatWorks. I can’t wait to bring my expertise to bear in helping Wexer achieve its mission.”
Claire shared, “At SweatWorks, our focus was on innovating to make fitness more accessible and engaging, which in turn helped people live healthier lives. I remain passionate about that ambition, so I’m excited to find it echoed at Wexer, where rapid scaling–and further global growth of their comprehensive wellness offering–will mean we can positively impact more people than ever.”
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