The addition of Cycling Sophie’s German language content enriches Wexer’s library, catering to a diverse global audience. In this blog post, we dive into what makes Cycling Sophie’s content unique, her inspiring journey, and how this partnership with Wexer is set to revolutionize the indoor cycling experience.

Pedaling to the Rhythm of Success: What Cycling Sophie Offers

Cycling Sophie’s philosophy centers around rhythm and performance-based indoor cycling with a special emphasis on the power of music in every class. But it’s not just about the music beats, Sophie crafts her classes with specific goals in mind. Whether you’re a beginner or an advanced cyclist, each session is designed to cater to your needs and help you achieve your fitness objectives.

With the integration of Myzone heart rate zones, Cycling Sophie ensures that every class is a personalized journey for you and your body. Sophie shared, “It really is just about you and your body. You don’t ever need to worry that you won’t be good enough to do my classes.”

“Cycling Sophie offers classes for all levels – beginner, intermediate and advanced – with workouts ranging from 15 to 90 minutes. There really is something for everyone.”

~ Sophie Joline Fischer ~

From English to German: Unveiling the Surge in Demand

While Cycling Sophie initially created content in English to connect with a global audience, it was the shift to producing German language content that truly set the wheels in motion. As the first to offer this unique approach to indoor cycling in Germany, Sophie saw her YouTube user numbers skyrocket. With a gap in the market and a strong demand for quality content in the German language, Cycling Sophie quickly became a sensation, filling a void that enthusiasts had long been searching for.

There just wasn’t anyone else doing this for indoor cycling, and the demand in Germany was high.

A Powerful Partnership: Cycling Sophie Joins Wexer

Sophie’s journey took an exciting turn when Core Health & Fitness, the exclusive commercial licensee of the Schwinn brand and owner of Wexer, approached her. This partnership led to the integration of Cycling Sophie’s content into the Wexer ecosystem. With her workouts now available on Wexer Virtual – the in-club system – and Wexer Mobile, Sophie’s reach extends to indoor cycling enthusiasts in clubs worldwide who may not have previously encountered her captivating content.

Sophie shared, “It’s really exciting, because it gives us a chance to reach people who cycle in clubs and who might not have come across Cycling Sophie yet. We will start with 30 workouts on the Wexer platform – 80 per cent of which are in German, the remainder in English – and will regularly add new multilingual content.

Sophie’s Story: From Professional Cyclist to Inspiring Influencer

Sophie’s path to indoor cycling stardom is one of perseverance and passion. Having been a member of the German national youth cycling team from the age of 16, Sophie’s love for cycling ran deep. She embraced indoor cycling, starting out as a participant before becoming an instructor in 2017. 

However, a life-altering accident in 2018 forced her to shift her focus from outdoor cycling to indoor workouts. She shares, “I had a serious bike accident outdoors. I only survived because I was wearing a helmet. I lost confidence outdoors and indoor cycling became my go-to workout. There’s now nothing I enjoy more, and I aim to share that passion with everyone who cycles with me.”

What began as a personal coping mechanism soon evolved into a mission to share her newfound passion with others.

The Spark Behind Cycling Sophie: Empowerment and Inspiration

The onset of the pandemic brought about unprecedented challenges, but it also fueled the birth of Cycling Sophie. She saw in-club fitness attendees were looking for ways to stay active during the lockdown. Sophie and her business partner Jan envisioned a platform that offered more than just exercise routines. They aimed to inspire and empower individuals at various fitness levels and offer workouts ranging from 15 to 90 minutes that truly reflected Sophie’s unwavering enthusiasm.

They uploaded the first Cycling Sophie multilingual content to YouTube in January 2021. Their goal was to change how people felt about indoor cycling. Sophie said, “In Germany, it’s always been seen as a tough workout where the room is full of men in lycra. I wanted to change that, sharing my passion with new and younger audiences.”

Milestones and Dreams: Cycling Sophie’s Impact

Cycling Sophie’s influence is undeniable. Sophie’s online presence is a testament to the positive impact she’s making in the fitness world. She has almost 1 million YouTube clicks and a robust following on Instagram. However, beyond the numbers, Sophie’s proudest achievement lies in the lives she’s touched.

Daily messages of gratitude pour in from individuals whose lives have been transformed by her approach. Sophie envisions a future with her own indoor cycling studio, but for now, her focus remains on radiating positive energy through her virtual presence.

“Cycling Sophie’s excellent content is exactly what we were looking for, allowing us to support our customers across Germany with expert but fun classes that will help clubs do exactly what Sophie set out to do: change the way people view indoor cycling and inspire new audiences to get involved.”

~ Morten Andersen, Global Head of Content at Wexer. ~

Embracing the Cycling Revolution with Sophie and Wexer

The partnership between Cycling Sophie and Wexer marks a significant stride in the evolution of indoor cycling and provides more cycling multilingual content. By joining forces, they’re breaking barriers and redefining the way we approach workouts. Check out this article about The Future of Indoor Cycling: The Virtual Trends Fueling the Evolution by Morten Andersen, Wexer’s Global Head of Content.

With a commitment to offering tailored experiences and fostering a sense of community, Cycling Sophie’s content on the Wexer platform promises to captivate, inspire, and empower cycling enthusiasts around the globe.

As Sophie continues to pedal to the rhythm of her dreams, her journey becomes an invitation for us all to embrace the joy and vitality of indoor cycling.

If you want to learn more about how Wexer can support your digital content strategy, get in touch – info@wexer.com  

More Information

Wexer Press Contact: Claire Evans claire.evans@wexer.com

Cycling Sophie

Sophie Joline Fischer

Cycling Sophie YouTube

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From the surge in virtual indoor cycling to innovative entertainment formats and enhanced production values, let’s delve into the exciting shifts that are redefining this dynamic fitness experience.

Growth in Indoor Cycling: A Steady Climb

Indoor cycling has undergone a remarkable evolution, with virtual experiences taking center stage. According to Andersen, Wexer’s global club database reflects a significant upswing in indoor cycling content usage, accounting for approximately 60% of all plays in 2022, up from 53% in the previous year. This growth is particularly noteworthy, considering indoor cycling’s long-standing presence in the fitness realm. So, what’s driving this surge in popularity?

Virtual vs. Live: Bridging the Motivational Gap

One of the driving forces behind the increased adoption of virtual indoor cycling is the minimal drop-off in motivation between live and virtual sessions. Andersen highlights that while live instructors offer motivation, the nature of cycling doesn’t demand intricate moves, making the transition to virtual seamless. Combined with high-quality virtual production, the experience translates exceptionally well to the big screen. Moreover, the accessibility of indoor cycling, which doesn’t require high skill levels, breaks down barriers and fosters participation.

The Pandemic’s Impact and Tech Integration

The pandemic also played a pivotal role in the resurgence of indoor cycling. As fitness enthusiasts returned to clubs seeking intensity and human interaction, indoor cycling offered a convenient, low-impact, yet vigorous workout. Andersen also credits the integration of virtual technology into studio bikes for the discipline’s renewed appeal. Personal performance tracking and data measurement contribute to a more engaging experience, aligning with the trend of quantifying various aspects of life.

Wexer’s Diverse Cycling Content Offerings

Wexer’s extensive array of cycling content caters to diverse preferences and goals. Andersen outlines three main subcategories: Studio, Road, and 3D World classes. Studio classes, shot in a studio setting, offer instructor-led workouts suited for all levels. Road classes provide the allure of outdoor cycling through real-life video footage, while 3D Worlds introduce an immersive and limitless experience, animated and gamified for added engagement.

1. Studio Classes

Studio classes are shot in a studio-type setting and have an instructor leading the way and teaching the workout. Classic, simple and easy to do, these classes appeal to most users and are available in everything from beginners’ classes to HIIT-style workouts with maximum output needed from the participant.

Although Studio classes remain quite traditional, there’s been a significant step up in production values. These classes are often now filmed in nightclub-style venues, sometimes with live attendees in the room. That brings a new level of energy to the experience and means the instructor is interacting with people in the room. They may not be speaking directly to you, but if they talk to one of their participants about how they’re feeling after a track, chances are something will resonate with you too. It builds a sense of belonging and being part of that community.

Also in the Studio category, it’s worth noting what happened during lockdown, which is that all the boutiques went online to deliver their classes to customers at home. That created a whole new category of indoor cycling superstars, which in turn has forced everyone to raise their game: if you want to get in the saddle now to create cycling content, you have to be pretty good to be competitive.

2. Road Classes

Road class dominates in-club, bringing the entertainment factor that members want. The cycling footage takes participants on a tour through the great outdoors, following along as actual cyclists ride through different terrains. Two of our most popular classes take you through a beautiful national park and the Italian mountains, respectively. You feel like you’re cycling that route virtually, alongside the on-screen cyclists.

in the Road category, it’s all about production quality. You put a camera on a car to follow cyclists up a mountain and the picture is now crystal clear. Our content partners also include multiple camera angles, immersive shots, even drone footage. These videos are now as good as watching TV coverage of the world’s great road races. It’s a really immersive experience – plus as I mentioned before, it’s still the best of both worlds with an instructor present to guide you too.

3. 3D World Classes

3D Worlds are animated tours with on-screen graphics and metrics guiding the rider through any terrain and experience imaginable: you can be cycling through the sky, on the water, be chased by dinosaurs… there really is no limit to what’s possible. This field is being led by Intelligent Cycling, which is creating some excellent content.

“Although 3D Worlds is a new category, it’s already commanding around 11 % of our in-club plays, road accounts for around 70 % of in-club virtual usage, and Studio accounts for around 18 %.“

~ Morten Andersen, Wexer, Global Head of Content ~

In-Club vs. At-Home Cycling Preferences

Interestingly, in-club and at-home preferences diverge. While Road dominates in-club usage, Studio classes take the lead in the at-home setting. Andersen attributes this contrast to the competitive on-demand cycling market, catering to the varying preferences of recreational and competitive cyclists. The simplicity and guidance of instructor-led studio classes appeal to home users seeking effective and engaging workouts.

On our Mobile platform Studio classes account for around 60 per cent of indoor cycling plays. Road and 3D Worlds each account for about 20 per cent. At home, it seems exercisers still want a more traditional format.

The Future Unveiled: Entertaining and Integrated

The future of indoor cycling holds exciting prospects. Andersen predicts a stronger foothold for cycling as user demand for entertainment continues to grow. With the focus shifting towards immersive experiences, scenic footage, animation, and entertainment will take precedence. The integration of self-produced content through Wexer’s Connect feature will bridge the gap between live and virtual classes, enhancing the cycling experience.

Cycling Content Creator Perspectives: Entertainment as the Driving Force

We are very fortunate to have great cycling content partners on the Wexer platform who upload new content every week. Insights from cycling content creators underscore the role of entertainment in member engagement.

“Our cycling content partners provide a great amount of high quality content, combining entertainment with accessible and effective fitness training. We also keep an eye on cycling trends to continue to provide new content so the cycling experience never gets stale.”

~ Morten Andersen, Wexer, Global Head of Content ~

Brian Overkær of Intelligent Cycling emphasizes the fusion of gamification, metrics, and simplicity as pivotal for sustained engagement. Innovations in music like with the Intelligent Cycling’s Journey® Soundscape and their app’s community-building features highlight the evolving landscape. The app adds value to the membership and attracts new prospects by building club and instructor profiles that members can follow, like, and share.

“Up until now, studios have been focusing on hardware as their main investment. The future will increasing be about entertainment as the driver of member engagement. Anyone who can combine gamification, metrics, and simplicity will be a winner in the long run!”

~ Brian Overkær, Founder of Intelligent Cycling ~

In addition, SH1FT Fitness’s Will Brereton highlights the potential of hybrid content accessible across various bike setups, indicating a direction for future content development.

“We took our most popular virtual-only programme, R1DE, and reverse-engineered it into an instructor led format now taught by thousands of instructors worldwide. We actually have WEXER to thank for this, as it was requested and we used the data to shape the evolution of the live class experience.”

~ Will Brereton, Studio Content Creator for SH1FT Fitness ~

Has Your Club Embraced The Future Of Indoor Cycling

Wexer offers a gateway to a world of engaging and immersive fitness experiences for fitness clubs looking to optimize their indoor cycling offerings and for those curious about joining the indoor cycling revolution.

As indoor cycling continues to gain momentum, its evolution promises captivating experiences, innovative formats, and seamless integration. With entertainment as the driving force and tech integration enhancing user engagement, indoor cycling is poised to become an indispensable element of the fitness landscape. Whether you’re a seasoned enthusiast or a curious beginner, the future of indoor cycling holds a dynamic journey filled with excitement and transformation.

Reach out to your account manager to discover how you can enhance your indoor cycling studio and explore the future of fitness.

More Articles:

Intelligent Cycling

Indoor Cycling Experience

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Beat Ride workouts are an extension of the current trend Boutique fitness but have not yet been offered virtually. Laurens de Kock, together with Martijn van Lierop co-owner of CycleMasters: ‘Boutique Fitness has been a trend for some time now, but online indoor cycling has not yet really responded to this trend. We are closing this gap by expanding our current range of courses. The Scenic Rides as we have been making them for over 10 years will continue to exist, but we are convinced that there is also space and demand for a new kind of online workout, the Beat Ride. 

In the well-known Scenic Rides, the emphasis is on an indoor cycling lesson based on a displayed route. At the Beat Rides, you will be in a fitness studio and you will mainly follow the beat of the music and the instructions of the trainer. Members of boutique studios will quickly recognize the form of these classes and the principle is simple. You cycle on the beat of the music. You mainly do this out of the saddle, so you can compare it a bit with dancing to the music. Do you find the beat of the music? Then the rest of the lesson will follow automatically. Whether you just want to get back into sports, train more muscle groups at once, or are looking for more challenge, you can take the class at your own level’. 

Besides the Beat Ride lessons, a new kind of studio lesson will be added, the Signature Ride. In these lessons, the more performance-based way of teaching is combined with the studio look and feel. From now on you can offer your members a complete indoor cycling platform. Lessons in the different categories will be added regularly.

For more information about these classes please contact me at morten@wexer.com

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What you might not know is that our partner at Intelligent Cycling has just released a fresh catalogue of classes – now available on the Wexer platform – that feature a number of exciting new developments.

Enhanced virtual worlds

Intelligent Cycling has optimised the graphics of its various ‘worlds’ – the immersive virtual environments within which the classes take place. The dynamic system means there’s a constant stream of exciting new opportunities to enhance your rides.

Worlds currently available are: Space, Air, Water, Polygons, Forest, Future City, Dinosaur World and Canyon. Mineshaft is coming soon; others will follow.

Voiceovers for motivation

Every video is now available in two versions: the original style for those who simply want to immerse themselves in the cinematic experience without verbal distraction, and a new version with an instructor voice added for guidance and motivation.

This new option is designed to enhance the user experience when Intelligent Cycling films are used for virtual classes, as opposed to the backdrop for live classes.

“When our videos are used in live classes, the instructor is able to walk the room and interact with members. The riders’ focus is on the screen, on the immersive content, with the live instructor there to offer words of encouragement,” says Intelligent Cycling founder and CEO Brian Overkær. “Adding the option of an instructor’s voice to all our films is therefore a way to closely replicate this live experience for those taking part in Intelligent Cycling virtual classes.”

New-look trailers

Trying to preview a class? Where before the trailer would have focused on the workout profile, now you’ll enjoy a snapshot of the immersive world you’ll experience in the class. “It’s a far more powerful way of previewing the class,” explains Overkær.

Thumbnails for inspiration

Another new feature is the creation of a thumbnail for each class. “Think about when you go to the movies,” says Overkær. “The more powerful the poster – and the trailer, to my point above – the more likely you are to watch the movie. The same principle applies to our thumbnails. They are like posters for movies, pictures that represent each class and that are there to inspire and motivate you to do the class that’s caught your eye.”

For more information please contact us at info@wexer.com

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Wexer has partnered with Intelligent Cycling® to provide a whole new immersive virtual cycling experience: THE JOURNEY.

‘THE JOURNEY’ virtual classes created by Intelligent Cycling® have revolutionised virtual indoor cycling by bringing riders into immersive worlds through artificial intelligence. The tracks will show guidance in RPM and Intensity using colors and time to provide coaching as well as an experience.

Each is a full cycling class and has chapters to structure your workout and monitor your performance.

We wanted to create a tool for the instructor, a motivational journey for the member and a better business for the club owner and it had to be very easy to operate and understand: The outcome was Intelligent Cycling®

Brian Overkær, CEO & Co-Founder

‘THE JOURNEY’ has been created with this exact mission in mind from the Intelligent Cycling® team.

The gamification of these virtual classes provides a unique and immersive experience that will allow members to add a new dimension to their cycling training.

The five new Intelligent Cycling® classes will be coming to your players in July.

There will also be dual marketing available to use in club which can be downloaded from your MY WEXERportal.

For more information about the classes please contact me here or you can find the virtual class trailer here

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For more information on these partners and other Spanish content we offer please get in touch here

To check out some of our latest classes take a look here

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Until now, though, it’s been assumed that such loyalty can only really be built up via direct personal relationships – that is, in live instructor-led classes.

That assumption is now being challenged by premier fitness production studio MegaMace – the producer of high quality virtual classes for such well-known brands as Cyberobics, Beach Body and Daily Burn. In a brand new venture that will see MegaMace create its own virtual class content, the virtual instructor will be put centre stage. The objective: to bring the virtual class experience as close to a live class experience as possible, by creating a sense of direct and personal connection between instructor and exerciser.

Gone are the distracting backgrounds and the backing troupes of additional instructors. In its place, an attractive but simple workout space in which the on-screen instructor is the absolute focus – and the end user feels the instructor is absolutely focused on them.

The style of instruction is very personal – not only the way the films are shot, homing in on the instructor, but in the way the instructor interacts with the camera, talking directly to the end user in a continual chat of instruction and advice, interweaved with personal stories and anecdotes.

It really is as if it’s just you and the instructor, and it’s hoped exercisers will therefore begin to choose their virtual classes based on instructor loyalty – not just class content – in exactly the same way people follow their favourite live instructors, whatever classes they instruct.

Available exclusively through Wexer and due for imminent launch, MegaMace classes will span a wide range of disciplines. The first collection, known as The LOFT SERIES, will feature 15 classes – pilates, cycling, boxing, conditioning and HIIT – to introduce users to the MegaMace approach.

Further collections will follow, with 20 new classes set to launch every quarter, including some progressive courses.

For further information, please contact karen.mason@wexer.com

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A cycling workout that’s designed and led by your usual favourite instructor, but where the entertainment factor is taken up a notch thanks to the virtual reality journey unfurling on the screen at the front of the class? That’s a big tick in the box for your member experience.

Being able to provide this through the same robust, reliable Wexer technology that the world’s leading operators already depend on for the delivery of their virtual classes? That’s a big tick in the box for the glitch-free operation of your club – and with it member satisfaction.

And all this will be possible very soon thanks to a new partnership between Intelligent Cycling and Wexer.

This partnership will make the Intelligent Cycling app – and all its functionality, including instructor-led builds – available within a new, enhanced version of the Wexer Player that will feature a section specially designed for apps.

So how does it work?

Say you’re an instructor who has a cycling class to run – in a few hours, tomorrow, whenever. You log in to a password-protected portal where you’re offered the choice of a number of pre-set classes – but also the option to build your own class. You get to choose what intervals to do and at what intensity. You can even link up with Spotify, or your own music library on Dropbox, to create the perfect soundtrack.

Intelligent Cycling then takes this and turns it into a magical Journey, using artificial intelligence (AI) to overlay futuristic footage that directly correlates with the intensity of your workout: hit a tough interval, for example, and you’ll see the track suddenly rise ahead of you into an uphill climb.

Once you’re in the club delivering your class, this Journey is shown on the big screen at the front of the studio. Every participant is drawn into this virtual world – one that perfectly complements the direction and words of encouragement coming from you. The combined effect is so motivational, so engaging, that members don’t even notice how hard they’re working.

And if you decide it was a particularly good class, you can select it again the next time you log in – but the system will overlay different visuals, so it feels like a totally different class to avoid any boredom setting in among the members.

So far so good, and something users of Intelligent Cycling have always been able to do.

But whereas previously these Journeys tended to be delivered via an internet-connected laptop in the studio – with all the risks of disruption and disconnection that comes with it – now each instructor-built class will be loaded and ready on the world-class Wexer player, just waiting to be played, seamlessly and without interruption.

Not only that, but if you want to offer Intelligent Cycling as a self-contained virtual class – not requiring an instructor – this is also possible. Five such virtual classes are already available on the Wexer platform, with more to come.

And, of course, you’ll also benefit from the 900+ other amazing virtual classes available through the Wexer platform.

It really is the best of both worlds: enhanced live classes, and a world-beating selection of virtual classes.

For more information about these classes please contact morten@wexer.com

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Exactly 10 years ago, ClubVirtual produced its first virtual cycling lessons, leading to a decade of fast, virtual pedaling with popular instructors, powerful workouts and scenic routes. Now, 10 years later, it is time to take the next step into the future of indoor cycling.

ClubVirtual will become CycleMasters. Behind the change of name is a desire to emphasize what the company does best – offer excellent cycling classes! Wexer will carry the full range of CycleMasters classes to ensure the best cycling class options are made available for partner clubs.

What does this mean for you?

1.Improved Production

Using the experience from a decade of production, CycleMasters continues to raise the bar for production, making sure riders enjoy an immersive experience with content from some of the most beautiful cycling regions and places in the world.

Workouts will still feature curated instructors, who have been carefully selected to motivate and guide the riders safely through each workout.

2. More Workout Styles

CycleMasters have adjusted the categories and levels to match the feedback and usage patterns picked up through the extensive data collected from clubs. This will provide more variety for members as well as a greater opportunity to target the desired outcome for the training. The collection will include:

• Beginner – 20 or 45-minute lessons for beginners
• HIIT – Short 20-minute lessons with a high intensity
• Cardio Interval – 20 or 45-minute lessons
• Endurance – 90-minute lessons

The on-screen performance data has also been updated. The information and instructions have moved from the left to the top of the screen. The country and location of the chosen lesson will constantly be visible in the lower-left corner. Additionally, the new CycleMasters lessons are also showing the RPM values of the instructor.

3. New Releases Added Regularly

CycleMasters will be an ongoing production to constantly add new workouts to the channel. The team of instructors will be expanded for the most requested languages – including English, French, and Dutch – to keep up with demand. Members can look forward to 20 new releases per language in 2019!

4. Access to ClubVirtual Classes

As the CycleMasters channel is launched on Wexer in early January, clubs will still have access to ClubVirtual content. CycleMasters are focusing on creating new and updated versions of some of the most popular classes from the ClubVirtual library. These will slowly replace the older workouts in the ClubVirtual library to make sure members always have the best and most updated classes available.

With each release of CycleMasters, we will make sure we inform partners on any ClubVirtual titles due to be replaced.

For more information, please email: morten.andersen@wexer.com

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Given you can now go online and, in just a few clicks, find a new workout to do each day… well, why would your members settle for same-old same-old?

It becomes particularly challenging in a hi-tech digital world, where continued advances in technology mean there’s no perceived excuse for repetition. Nowadays, consumers quite simply expect dynamism, innovation, excitement, variety. Jumping on a bike and seeing exactly the same virtual footage rolling away in front of you every time isn’t going to inspire or motivate in the way such futuristic footage could – and should.

Step forward Intelligent Cycling powered by Wexer, a revolutionary new system that uses AI to deliver a unique member experience every time. And when we say ‘unique’ – that much over-used term – we actually mean it.

So, how does it work?

In a nutshell, Intelligent Cycling’s immersive classes use futuristic on-screen footage – footage that directly correlates with the intensity of the workout – to motivate participants.

So far, so familiar perhaps. But here’s where it differs.

First of all, the workouts are designed by your instructors, for your members – and that in itself means four things.

• Firstly, you’re tapping in to your instructors’ fan-bases within the club; the rides can be attributed to specific instructors and will appeal to members who follow those instructors.
• Secondly, because classes are designed by instructors who know them, your members know they’re getting a workout that’s tailored to their requirements, not a generic ‘catch all’ programme designed by a remote head office.
• Third, there’s infinite scope for the creation of new classes – no waiting for a new release to give members something new to get their teeth into.
• And finally, instructors get a great new tool to inject even more excitement into their live classes – a motivational backdrop that’s perfectly tailored to the workout they’ve designed.

The second, equally exciting, USP is that every on-screen journey is different. That’s right. Members need never cycle through the same terrain twice – even if they loved the workout they got last time and want to benefit from it again.

Here are the nuts and bolts of it.

Instructors log in to a password-protected portal to build their own workouts. They choose the intervals and intensity they want for their class; Intelligent Cycling then uses AI to overlay appropriate footage, creating what we call a ‘journey’ – an on-screen route that travels through futuristic virtual worlds of water, air and space, all perfectly synced to the intensity of the workout.

This journey is uploaded into the Wexer Player for seamless delivery into the studio, ready for the instructor to use as a highly motivational backdrop to their live class. It’s the perfect marriage of live instruction and virtual entertainment, adding a whole new dimension to live classes.

And if a member can’t make it to the live class, that’s fine. The workout itself – the intervals and intensity that sit behind the journey – are stored in the system, accessible at any point as an on-demand class. Even better, each and every time that workout is called upon – whether by an instructor or a member – Intelligent Cycling overlays new footage to ensure every single class experience is different, fresh… unique.

What better way to enhance the member experience in your cycling studio: constantly fresh, engaging workouts that harness the power of your influencers – the very people who drive member loyalty to your club – all delivered reliably and seamlessly by Wexer’s market-leading technology.

This is the retention-boosting strength of Intelligent Cycling powered by Wexer.

For more information please contact info@wexer.com

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These channels – Circuits, Fusion and Rev – offer a wide range of classes for your members so there is something for everyone, even those on a tight schedule.

The channels are as follows:

CIRCUITS:

FUSION:

REV:

For more information about any of these classes, please get in touch at: info@wexer.com

The post Wellbeats classes on the Wexer platform appeared first on Wexer.

Great group exercise instructors inspire high levels of member loyalty. That much is well known.

Until now, though, it’s been assumed that such loyalty can only really be built up via direct personal relationships – that is, in live instructor-led classes.

That assumption is now being challenged by premier fitness production studio MegaMace – the producer of high quality virtual classes for such well-known brands as Cyberobics, Beach Body and Daily Burn. In a brand new venture that will see MegaMace create its own virtual class content, the virtual instructor will be put centre stage. The objective: to bring the virtual class experience as close to a live class experience as possible, by creating a sense of direct and personal connection between instructor and exerciser.

Gone are the distracting backgrounds and the backing troupes of additional instructors. In its place, an attractive but simple workout space in which the on-screen instructor is the absolute focus – and the end user feels the instructor is absolutely focused on them.

The style of instruction is very personal – not only the way the films are shot, homing in on the instructor, but in the way the instructor interacts with the camera, talking directly to the end user in a continual chat of instruction and advice, interweaved with personal stories and anecdotes.

It really is as if it’s just you and the instructor, and it’s hoped exercisers will therefore begin to choose their virtual classes based on instructor loyalty – not just class content – in exactly the same way people follow their favourite live instructors, whatever classes they instruct.

Available exclusively through Wexer and due for imminent launch, MegaMace classes will span a wide range of disciplines. The first collection, known as The LOFT SERIES, will feature 15 classes – pilates, cycling, boxing, conditioning and HIIT – to introduce users to the MegaMace approach.

Further collections will follow, with 20 new classes set to launch every quarter, including some progressive courses.

For further information, please contact karen.mason@wexer.com

The post MegaMace & Wexer: Creating virtual superstars appeared first on Wexer.