And by going mobile I mean… offering a digital membership to people who do not want to be a member of a physical club.
This week one of our clients, Fitness First Asia, have committed to offering a digital membership to members and non-members via the Wexer Mobile app. By going mobile, Fitness First are now offering a different category of membership. This will enable them to extend the reach of their brand and deliver services to members that won’t go to the gym but want to engage with the brand digitally.
Why?
If gyms do not extend their offering outside the four walls of the gym then they will struggle to stay relevant, against increasing competition, wearables, online programming, trackers and on demand content.
Operators like Fitness First Asia are securing their future by broadening the reach of the Fitness First brand and inspiring people to stay active wherever they are.
Their digital membership will be delivered through a white-labelled version of the Wexer Mobile app. This app will also now allow Fitness First to live-stream group fitness classes – from its clubs, direct to users wherever they are, and provide a library of hundreds of on-demand virtual classes.
With consumers increasingly looking online for fitness inspiration, I’m confident that club groups who create a digital extension through a mobile app will ultimately increase the longevity of their brand.
For more information about Wexer Mobile please get in touch with one of my team:
- Daniel Waide, daniel.waide@www.wexer.com for Americas & Australasia
- Robert Louw, robert.louw@www.wexer.com or Adie Meyer, adie.meyer@www.wexer.com for Europe & Asia