part of

Wexer Roadshow Headline Speakers


Paul Bowman, CEO for Wexer

Paul Bowman, is a successful and enthusiastic fitness industry professional with experience as an operator globally with Les Mills, Virgin Active & Gymbox and as a supplier. He serves as CEO of Wexer, a fitness technology company which connects operators with consumers both inside and outside the four walls of the gym. As an elite athlete, Bowman competed on the New Zealand National Volleyball team.

Oliver Schulokat, Managing Director for Cyberobics

Oliver Schulokat has been at the helm of CYBEROBICS® since it launched in 2016. CYBEROBICS® is the latest brand under McFIT Group – the leading European fitness company with 1.5 million members and approximately 250 studios in five countries. An avid sportsman and qualified sports scientist, Schulokat previously worked from 2006-2015 at the women-only fitness chain Mrs.Sporty, where he was the Managing Director from 2011.

Maximilian Schmierer, Board Director for MXO Media AG

Max founded MXO Media in 2014, with the plan to enter the virtual reality market while it was still in its infancy and use this as a new medium for telling stories. MXO Media quickly acquired Audi, Volkswagen, Star Trek / CBS, Snoop Dogg and various other international customers for different VR projects. Today Max works on VR & AR projects in sports, architecture, fitness and automotive.

If you would like to attend please RSVP here. Please note, this is an exclusive event and spaces are limited. We expect all spaces will be filled within a few days.



Get updates, insights and the latest digital fitness news!