“The question isn’t whether social media generates eyeballs. It’s how and when to use it, and in turning to these platforms to host online workout content, the fitness industry has been getting it wrong.
“Fitness providers have mistaken the simplicity of the transaction – the costs to host and attract an audience – as the measure of success, overlooking the fact that the true value of making your own content lies within an ecosystem.
“Ecosystems are everywhere when it comes to content. It’s why Amazon Video is part of the Prime membership, why Apple TV is part of the Apple One subscription service, why Peloton isn’t just a bike. Done right, an ecosystem allows your content to drive the audience to the rest of your business. Done right, it builds loyalty by delivering a unique 360° journey under the one brand – yours.”
An experienced player in both the digital and fitness worlds, Sam Aldred brings huge insight and expertise to his new role as Head of APAC for digital fitness specialist Wexer.
And on 9 December 2020, delegates at FIT Summit’s Health, Fitness & Wellness Leadership Summit (APAC) – sponsored by Wexer – will have the chance to hear from Sam directly as he presents his session.
This latest event from FIT Summit is touted as the world’s first hybrid event for health, fitness, wellness and hospitality leaders: a live executive-level conference for those who can travel to Singapore; an online event for those who can’t.
Whether in person or online, it promises to be a must-attend event.
Registration for the event is open now here