Digital fitness market leader Wexer is delighted to announce the appointment of Ashley Podoll as its new Head of North America, responsible for growth and business development.
The appointment comes on the back of Wexer’s acquisition of Intelivideo, the US-based digital fitness provider where Podoll specialised in marketing, business and brand development since 2015–most recently as Chief Marketing Officer.
“We’re excited to welcome Ashley to our team. The US is a dynamic market with major growth potential and the Intelivideo deal has given us a fantastic springboard, instantly and significantly growing our presence, customer base and revenues in this market.”
– Robert Louw, Wexer’s Chief Growth Officer –
Wexer’s goal is to significantly expand the US footprint. With her extensive expertise in this field and strong relationships with top brands and partners in the North American market, Ashley is well-placed to lead this drive.
Wexer is currently focused on the seamless transition of Intelivideo clients to their content platform. Ashley will clearly play a critical role here, but this is just the beginning of our plans for strong expansion across the US. Louw said, “We’re delighted to be bringing someone of Ashley’s calibre onboard to help us realise these plans.”
“It’s a very exciting time for our two companies and I’m thrilled to be joining the Wexer team. Over recent years at Intelivideo, I’ve had the pleasure of working with some of North America’s most well-respected and successful digital pioneers. I look forward to supercharging the evolution and growth of these companies, and many more, through the new technology, content, and partnership opportunities that Wexer brings.”
– Ashley Podell, New Head of North America –
Wexer’s commitment to consistent innovation and partnerships is a positive win for Intelivideo clients, and any health and fitness business. The vision is to make premium content accessible to all fitness enthusiasts provides a strategic weapon for any prominent brand looking wanting to provide fitness content inside or outside its four walls. The real value for the fitness industry is to reach a wider, more diverse, increasingly digitally savvy audience.
Podoll concludes: “It’s clear that Wexer has ambitious plans to expand its footprint across multiple verticals to become the leading global fitness and wellness content provider. I look forward to being an integral part of the team invested in doing so.”
To find out more please contact us at info@wexer.com