The fusion of an increased demand for wellness and digital solutions with residents’ well-being needs has created an environment ripe with opportunities for both developers and residents alike. In 2024, this trend is not just growing; it’s booming, signaling a pivotal moment in how we view and integrate wellness into our living spaces.

Paul Bowman sits down with Jessica Vo, the VP of Sales at Comm-Fit. Comm-Fit is committed to improving health and wellness throughout society. As leaders in the wellness industry, they strive every day to make a positive impact on the individuals and communities they serve. Jessica shares insights into wellness centers within multi-family housing communities, trends in how these spaces are using digital fitness technology, and whether the spaces will be a threat to traditional gyms.

Multi-Family Housing Market Growth

The global multi-family construction market is on a trajectory of rapid growth, projected to escalate from $747.48 billion in 2023 to an impressive $1141.85 billion by 2027. This upsurge reflects a Compound Annual Growth Rate (CAGR) of 9.8% between 2022 and 2023, underscoring a robust expansion in the sector. 

Key Wellness Center Trends

1. Escalating Demand for Wellness Features
2. Rapid Growth of the Wellness Real estate Market
3. Positive Financial Impact of Wellness Spaces on Wellbeing and Property Values
4. Importance of Wellness Center Customization and Consultation
5. Importance of Technology and Wellness Integration 
6. Impact of Functionality, Maintenance and Refurbishment on Wellness Center Appeal

These trends are shaping the future of multi-family housing, driving a shift towards environments that support and enhance residents’ lifestyles.

“I am seeing developers trying to add wellness amenities and not just a fitness class.”

~ Jessica Vo, VP of Sales at Comm-Fit ~

1. Rising Demand for Wellness Centers

The increasing demand for high-quality wellness centers in multi-family housing reflects a broader trend towards prioritizing health and well-being among residents. With hectic lifestyles and busy schedules, convenience has become a key consideration for many individuals when choosing where to live. Having access to a well-equipped fitness center offers residents the convenience of fitting workouts into their daily routines without the hassle of commuting to external gyms. This accessibility is particularly appealing for those juggling work, family responsibilities, and other commitments.

In today’s health-conscious society, individuals are increasingly aware of the importance of maintaining physical fitness and mental well-being. Access to well-equipped fitness centers allows residents to pursue their fitness goals, whether it’s cardiovascular exercise, strength training, yoga, or meditation. By integrating fitness amenities into their living environment, multi-family housing developers demonstrate a commitment to supporting residents’ holistic health and lifestyle preferences.

2. Evolution of Wellness Centers Within Multi-family Housing

The evolution of wellness centers within multi-family housing reflects a broader societal shift towards prioritizing holistic well-being. What once constituted a mere checkbox amenity—consisting of basic equipment like dumbbells and treadmills—has now transformed into fully stocked wellness hubs. This evolution is not merely about physical exercise, but encompasses a multifaceted approach to wellness, addressing residents’ physical, emotional, and mental health needs.

Initially, wellness centers primarily focused on providing a few essential pieces of equipment to residents for basic exercise routines. However, as awareness about the importance of fitness and well-being has increased, developers and management companies have responded by expanding and enhancing these facilities. Today, fitness centers are designed to offer a comprehensive range of amenities and services aimed at promoting overall wellness.

The evolution of wellness centers within multi-family housing is closely tied to resident preferences and market demands. As residents increasingly prioritize fitness and wellness, developers recognize the importance of investing in these amenities to attract and retain tenants. In response, Jessica explains that wellness centers have become key selling points for many multi-family properties.

“Wellness is not just a treadmill, dumbbells, and weights.”

~ Jessica Vo, VP of Sales at Comm-Fit ~

3. Financial Impact of Wellness Trends On Multi-Family Housing

Behind this growth is a rising demand for wellness features within these housing complexes, a testament to the growing emphasis on physical health and mental well-being. Builders and developers are noting a significant shift in consumer preferences, with 59% reporting an increased demand for wellness amenities over the past year. This demand spans across various facets of wellness, from physical fitness spaces to mental health sanctuaries, indicating a holistic approach to wellbeing. 

The global wellness real estate market, which encompasses properties designed with wellness features, is projected to reach $180 billion by 2025. This statistic speaks volumes about the potential and importance of integrating wellness into residential spaces. For property developers and owners, this trend presents a unique opportunity to differentiate their offerings and cater to a growing market segment that values health and wellness.

The implications of these wellness trends extend beyond the immediate benefits to residents’ health and productivity; they also positively impact real estate values, making wellness features a valuable addition to any property.

The value of wellness spaces within multi-family housing cannot be overstated. They serve not only as a means to enhance residents’ physical and mental health but also as a catalyst for boosting productivity and improving overall quality of life. Furthermore, the presence of these wellness amenities contributes to an increase in property values, presenting a compelling case for their inclusion in new and existing developments.

4. Multi-Family Wellness Center Customization and Consultation

Customization and consultation are integral aspects of designing wellness centers within multi-family housing developments. Unlike a one-size-fits-all approach, developers recognize the importance of early engagement with various stakeholders, including architects and equipment manufacturers, to create fitness spaces that align with the specific needs and preferences of residents. This collaborative process ensures that the wellness center is not only functional but also enhances the overall resident experience within the community.

The consultation phase begins by assessing factors such as unit count, resident demographics, and market rate. Understanding these variables allows developers to tailor the fitness center to meet the unique requirements of the community it serves. For example, in upscale market-rate developments, residents may expect high-end equipment and amenities, while affordable housing communities may prioritize cost-effective solutions without compromising quality.

Architects play a crucial role in translating these requirements into physical space. They work closely with developers to optimize the layout and design of the fitness center, ensuring efficient use of space while creating an inviting and functional environment. Equipment manufacturers also offer valuable insights during the consultation process. Their expertise in fitness trends, equipment innovation, and user preferences helps developers make informed decisions about the selection and placement of fitness equipment.

5. Integration of Technology into Wellness Centers within Multi-Family Housing

The integration of technology into modern wellness centers represents a significant advancement in the way residents engage with health and wellness activities within multi-family housing communities. Gone are the days of traditional exercise equipment and basic amenities; today’s fitness centers are equipped with cutting-edge technology that revolutionizes the user experience and enhances accessibility to fitness content.

One of the key technological features in modern wellness centers is streaming capabilities, allowing residents to access a wide range of fitness content anytime, anywhere. Whether it’s live-streamed classes, on-demand workouts, or virtual training sessions, streaming technology enables residents to customize their fitness routines according to their preferences and schedules. This flexibility empowers individuals to engage in workouts that align with their goals and interests, all from the comfort of their residential community.

Personalized workout tracking is another valuable feature made possible by technology integration in fitness centers. With the help of fitness tracking apps, residents can monitor their progress, set fitness goals, and track key metrics such as calories burned, distance traveled, and heart rate. Interactive consoles offer interactive workouts, gamified challenges, and immersive experiences that make exercise more engaging and enjoyable for residents.

6. Wellness Center Maintenance and Refurbishment

Maintenance and refurbishment are critical aspects of ensuring the long-term functionality and appeal of wellness centers within multi-family housing developments. Given the significant investment in fitness equipment and amenities, developers and property managers recognize the importance of regular upkeep to maintain optimal performance and user satisfaction. Typically, fitness equipment undergoes maintenance and refurbishment cycles every five to six years, although the frequency may vary depending on factors such as usage levels, equipment quality, and technological advancements.

Property managers keep track of usage patterns, identifying which equipment sees the most activity and which may require attention or replacement. In addition to routine maintenance tasks such as cleaning, lubrication, and calibration, refurbishment efforts may involve more extensive upgrades or replacements to keep the wellness center up-to-date and competitive. As technology advances and user preferences evolve, developers may choose to refresh the facility with new equipment, updated features, or enhanced amenities to meet changing demands.

Furthermore, refurbishment efforts extend beyond equipment upgrades to encompass the overall user experience within the fitness and welless centers. Property managers may consider aesthetic enhancements, layout adjustments, or additional amenities to enhance the facility’s appeal and functionality. By creating a welcoming and engaging environment, multi-family housing developers can attract and retain residents who value health and wellness as integral components of their lifestyle.

Are Multi-Family Wellness Centers A Threat To The Fitness Industry?

Jessica explains how the increasing demand for high-quality fitness amenities within multi-family housing poses a potential threat to external gyms. However, she believes there still is a place for gyms. While multi-family housing has evolved to offer comprehensive amenities and services, they may not always match the scale or variety of facilities available in external gyms. Additionally, some residents may prefer the atmosphere or specialized equipment found in traditional gyms.

“I think there is a place for gyms. There are people that can have both.
They want to go to a studio. They want face-to-face interaction.”

~ Jessica Vo, VP of Sales at Comm-Fit ~

Comprehensive Multi-Family Housing Wellness Centers

As residents increasingly prioritize health, property managers are responding by creating comprehensive wellness centers within multi-family housing that cater to diverse needs. By leveraging technology, collaboration, and strategic planning, multi-family housing can enhance resident satisfaction, promote healthy lifestyles, and create thriving communities. These fitness centers can remain vibrant and relevant, ensuring optimal performance and user satisfaction for years to come.

For more insights into creating ideal wellness environments in multi-family residences, feel free to reach out to robert.louw@wexer.com. This is more than a trend; it’s a movement towards a healthier, happier future for all residents.

For More Information

• Jessica Vo on LinkedIn
• Comm-Fit
• Paul Bowman

The post Multi-Family Housing Wellness Centers Key Trend For Healthy Communities appeared first on Wexer.

Fitness Industry Growth and Membership Surge

The fitness industry is growing at a rate of approximately 8.7% per year, with a projected market value of $96.6 billion by 2024. In addition, the global number of health and fitness club memberships is projected to reach 230 million by 2023.

This growth signals robust growth for the fitness industry, fueled by increasing consumer interest and purchasing power. 

2024 Fitness Industry Trends

1. Booming Interest in Holistic Wellness Integration

Valued at over $1.5 trillion, the wellness industry, with its 5-10% annual growth rate, reflects a shift towards holistic well-being. The industry is pivoting towards integrating mental wellness with physical workouts, emphasizing a holistic approach. 

The itness industry should be aligning with this trend by diversifying offerings and focusing on overall health, nutrition, recovery, sleep, meditation, and other wellness programming. Nutrition-centric workouts, facilitated by intelligent apps and devices, are gaining traction. Recovery methodologies are also receiving more attention, highlighting the importance of post-exercise recovery and nutrition in fitness regimes.

Benefits of Adding Wellness Programming

2. The Hybrid Revolution: Digital Fitness and Wellness Technology 

Members demand personalized and integrated hybrid fitness and wellness solutions now. By creating accessible in-person and digital experiences, you can create opportunities for fitness and wellness anytime and anywhere.

Gyms offering hybrid fitness solutions saw a 20% annual growth rate from 2021 to 2023. In 2024, 45% of consumers will prefer hybrid models. Digital fitness will continue to grow significantly by 2027, driven by consumer interest in health-tracking devices and digital workout tools. Telefitness is also growing, making expert fitness advice more accessible.

Digital Fitness and Wellness Stats

• 57% of consumers are interested in a device to track their health & send information.
• 37% of users desire digital tools for club-based workouts
• The market for IoT-enabled health devices is expected to reach a value of $267 billion by 2023.
• The fitness app market size globally is expected to reach $14.6 Billion by 2027
• Online Fitness is projected to grow at CAGR of 33.1% between 2021 and 2027
• Facilities must adapt by integrating digital strategies to stay relevant. 

3. Personalization: The Future of AI and VR

Artificial Intelligence (AI) and Virtual Reality (VR) enhance fitness and wellness offerings are set to redefine the fitness experience. With AI’s capability for personalized experiences and VR’s immersive environments, fitness and wellness routines are becoming more engaging and tailored.

4. Wearable Technology and Sustainability

Next-gen wearable tech is evolving beyond basic fitness tracking, offering insightful health analytics and real-time coaching. Concurrently, there’s a growing emphasis on sustainability, with eco-friendly gym equipment and workout attire becoming more prevalent.

Challenges and Opportunities

The fitness industry faces challenges like ensuring data privacy with AI, transitioning to sustainability, and optimizing hybrid models. However, opportunities abound in fostering global digital communities, integrated wellness solutions, and innovative revenue streams.

Conclusion

In 2024, the fitness industry is embracing a future shaped by technological advancements, a commitment to holistic health, and innovative business strategies. Navigate these trends and leverage these emerging wellness, digital, hybrid, and technology opportunities.

Ready to learn how to take advantage of the 2024 Fitness Trends? Let us help you enhance your member experience, add virtual technology, and use data and AI to develop your fitness and wellness content strategy. Email us: INFO@WEXER.COM

The post 2024 Fitness Industry Trends Driving Growth appeared first on Wexer.

Paul Bowman, CEO of Wexer,  sits down with Troy Morgan, the former Head of Wellbeing Strategy and co-investor of Springday, a digital wellness platform dedicated to enhancing the well-being of organizational personnel, to discuss a notable shift in corporate wellness.

 

“The ability to connect into those digital ecosystems of work and completely embed well-being is where the future will be. Creating small changes in employees’ well-being can have major impacts on productivity and the bottom line of their organization”

~ Troy Morgan, Former Head of Wellbeing at Springday ~

A 2022 global report from Gallup shows that only 33% of employees are “thriving” in wellbeing, showing a drastic need for change in the corporate wellbeing industry. The decade-long transformation has converged at the intersections of fitness, technology, and employee engagement. It traces the journey from traditional approaches to the current era dominated by digital platforms and artificial intelligence. 

In his former role as the head of well-being strategy, Troy provided valuable insights into the challenges and lessons from fitness-focused initiatives to comprehensive corporate health programs. He and Paul address critical components of successful corporate wellness initiatives, emphasizing the importance of leadership buy-in, strategic engagement, and the integration of emerging technologies like AI.

The success of corporate wellness industry programs hinges on engaging employees. Before addressing specific wellness goals, organizations must ensure active participation and interest from their workforce. Paul Bowman and Troy Morgan highlight the paramount importance of engagement in corporate wellness, emphasizing that fostering a healthier and more engaged workforce is not just a desirable objective but a strategic imperative on a global scale. They invite listeners to unravel the layers of corporate wellness, exploring past, present, and future trends shaping how organizations approach the health and vitality of their workforce.

Employee Engagement in the Corporate Wellness Industry

Central to the success of a corporate wellness program is active employee engagement. The podcast underscores that before addressing specific wellness goals, organizations must ensure participation and interest from their workforce. The conversation between Paul Bowman and Troy Morgan highlights the paramount importance of engagement in corporate wellness. Fostering a healthier and more engaged workforce is positioned not only as a desirable objective but as a global strategic imperative. The evolving landscape, influenced by digital platforms, data analytics, and a heightened focus on employee well-being, underscores the need for organizations to proactively engage their workforce.

It’s crucial to explore insights derived from experiences, showcasing the evolution from traditional fitness-focused approaches to the contemporary era dominated by digital platforms and artificial intelligence. Paul and Troy emphasize the necessity of tailoring well-being initiatives to individuals, recognizing that a one-size-fits-all approach is no longer sufficient. The acknowledgment of diverse needs within a workforce becomes a focal point, signaling the importance of customization and personalization in fostering a healthier and more resilient workforce. This individualized well-being approach emerges as a key element in reshaping the landscape of corporate wellness, acknowledging and addressing the unique well-being requirements of each employee.

The Role of C-Suite With Corporate Wellness

Leadership buy-in, especially from the C-Suite, emerges as a crucial factor for the success of corporate wellness programs. The commitment of the C-Suite helps drive organizational culture change and sets the tone for employee participation. Strategic engagement by leadership is positioned as a cornerstone in the discourse on corporate wellness. Proactive involvement and support from top-tier executives are integral to the success of corporate wellness initiatives, influencing the trajectory of these programs and ensuring their alignment with broader organizational goals.

Measurable outcomes and data utilization constitute vital dimensions within the paradigm of corporate wellness. The evolving landscape is shaped by the convergence of digital platforms and data analytics, and utilizing measurable outcomes as benchmarks is key for success in corporate wellness initiatives. Troy Morgan emphasizes the importance of data in assessing program efficacy and tailoring interventions. This serves as a guide for organizations seeking to harness the power of measurable outcomes and data utilization in optimizing the health and vitality of their workforce.

Artificial Intelligence and Corporate Wellness

The integration of artificial intelligence (AI) and technology emerges as a pivotal theme in the corporate wellness industry. The dialogue underscores how the synergy of digital platforms, data analytics, and a growing emphasis on employee well-being has propelled the industry into a new era. 

Specifically, Paul and Troy explore the integration of AI within corporate wellness initiatives. Organizations need a compass to navigate the complex terrain of technological integration and strategic approaches to problem solving. The potential of AI to personalize well-being programs is equally interesting, making technology more effective and responsive to individual needs.

The importance of a holistic and data-driven approach, leadership commitment, and the integration of emerging technologies in corporate wellness programs is key to evolving the realm of corporate wellness and offering comprehensive perspectives on the shifting landscape. 

Key takeaways encompass the crucial role of leadership buy-in, the strategic engagement necessary for successful initiatives, and the integration of cutting-edge technologies such as AI. The emphasis on measurable outcomes and data utilization, the focus on individualized well-being, and the overarching commitment to employee engagement collectively form a roadmap for organizations navigating the intricate terrain of workforce health are all key components. 

As we unravel the layers of corporate wellness, it becomes evident that fostering a healthier and more engaged workforce is not just a goal but a strategic imperative for organizations worldwide. Continuing discussion on the ever-evolving landscape is a valuable resource for organizations seeking to adapt and thrive in the ever-evolving corporate wellness industry.

Ready to learn how to take advantage of the 2024 Corporate Wellness Trends? Let us help you utilize your data, virtual technology, and AI to develop your corporate fitness and wellness content strategy. Email us: INFO@WEXER.COM

For More Information:

Contact: Troy Morgan on Linked In

Springday

Podcast Episode 30

The post Future Of Corporate Wellness Must Focus On Employee Well-Being appeared first on Wexer.

Beyond Activ is building the world’s largest health, fitness, wellness, and sports ecosystem. By building a community of brands collaborating knowledge and expertise in an environment of promoting industry development and investment.

 

“The corporate health/well-being industry and the fitness wellness industry are actually set very far apart. Part of the mission of Beyond Active is to try and blur those lines.”

~ Ross Stewart Campbell, Founder & CEO, Beyond Activ ~

The Market Insight pages of this report will walk you through the past year’s trends encompassing our industry’s ecosystem; from Big-Box, Boutique Fitness, Hotel & Spa to Medical Wellness, Corporate Wellness, Technology and more. While also offering an understanding of some of the biggest players in each of these sectors.

Ross will cover global holistic opportunities in the fitness, hospitality, medical, and corporate sectors, capital investments in specific geographical areas, and the exciting future of digital fitness and technology within every industry.

Global Industry Transformations

Insights from various regions, including Asia Pacific, the Middle East, and Australia, reveal dynamic shifts of emerging fitness industry trends. Notably, there’s a surge in investment and growth, with a focus on boutique concepts, franchise expansions, and a move towards holistic services.

The Middle East stands out with its diverse landscape of traditional big box clubs, wellness resorts, and the emergence of franchisors. Moreover, Paul and Ross delve into the evolving dynamics of corporate health and wellbeing. They emphasize the need for innovation, hyper-personalized content, and collaborations between the traditional fitness industry and employee health solutions.

Fitness Industry Growth

In the global fitness market, momentum is building in the Asia Pacific (APAC), Australian, and Middle East markets, marked by renewed confidence among operators and increased investment. This points to a shift towards holistic services, with the integration of wellness and fitness to achieve holistic health. Investment trends reflect a dynamic landscape, where ambitious and well-capitalized investors are driving growth, particularly in newer markets that may start from a lower base.

“I think what you also have now are really ambitious and well-capitalized investors. They see the opportunity and they’re chasing that down.”

~ Ross Stewart Campbell, Founder & CEO, Beyond Activ ~

Paul and Ross also acknowledge the experimentation and rapid growth facilitated by the absence of significant existing infrastructure in certain regions. Overall, fitness industry trends and the investment dynamics depict a sector in flux, adapting to changing consumer demands and capitalizing on emerging opportunities.

1. Big Box Fitness Market

In 2023, larger fitness operators experienced a resurgence. New memberships, member visits, and revenue per member all increased. Some even exceeded pre-pandemic numbers. Operators achieved this by optimizing costs, focusing on strength and conditioning workouts, and embracing revamped group exercise formats. The Middle East saw new big-box clubs opening, but APAC lagged behind in new builds.

2. Boutique Fitness Market

Boutique fitness studios evolved to offer personalized experiences and eco-friendly practices. There was a shift away from high-intensity workouts towards strength and conditioning. Gen Y and Gen Z gravitated towards studios with authenticity and sustainability. Flexible membership models and AI-driven coaching became common, fostering a sense of community within studios.

3. Technology Enhanced Fitness Workforce

Fitness Industry Staffing Challenges

The growing demand for fitness services outpaces the available workforce, necessitating a reevaluation of traditional staffing models. This all supports a turning point where fitness businesses might need to consider incorporating virtual or on-demand classes to supplement their current workforce. Businesses need to address not only the scarcity of skilled professionals but account for factors like sickness, holidays, and increasing competition for qualified coaches.

“If I was to take the collective ambition of all of the clubs and businesses that we work with and then add that all together in terms of the manpower needed. There is probably 10% of the manpower needed currently available in the workforce.”

~ Ross Stewart Campbell, Founder & CEO, Beyond Activ ~

The pervasive issue of workforce shortages within the fitness industry emphasizes the significant challenges faced by businesses aiming for ambitious growth. With a collective ambition to expand operations, open new clubs, and venture into additional countries, the industry confronts a critical manpower deficit. This scarcity extends across various roles, including instructors, therapists, clinicians, coaches, and personal trainers.

Virtual & Digital Solutions For Fitness Staffing

With an evident scarcity of qualified staff, clubs and businesses are grappling with the challenge of meeting their expansion goals. A strategic shift toward incorporating virtual or digital solutions for instructor-led or on-demand classes provides an opportunity to offer fitness and wellness anytime and anywhere. Fitness businesses can provide fitness and wellness content for members, build brand and instructor loyalty, and expand into more markets outside their facility and meet the demand for content 24/7.  

Paul and Ross suggest that this integration is not only a response to staffing challenges but also a proactive measure to accommodate factors like helping businesses cover staffing shortages, sickness and holidays, but also build loyalty in a competitive landscape where coaches are frequently sought by other companies. Emerging fitness industry trends that blend virtual and physical offerings is a practical solution to scale operations, ensuring that ambitious growth targets can be achieved even in the face of workforce shortages.

4.  Fitness and Technology Trends

Fit-tech expanded with personalized AI-driven health and fitness programs. Wearables and trackers monitored stress, sleep, and mental health indicators. Technology platforms enhanced member training experiences and holistic well-being. Feature enhancements, like body scanning technology, improved the fitness experience.

Digital fitness and wellness reached new heights in 2023. AI-driven platforms personalized fitness plans, wearables monitored physical and mental health, and virtual mental health support gained traction. Virtual reality made workouts engaging, while telehealth and remote diagnostics continued to thrive.

5. Franchising Trends

Franchising experienced explosive growth, becoming more diverse and competitive than ever. High-Value/Low-Price (HVLP) franchisors expanded rapidly, offering a wide range of concepts. Franchisors adapted models to ensure faster profitability for franchisees. However, some franchisees hesitated due to economic uncertainties.

Digital & Hyper-Personalized Corporate Fitness and Wellness

Corporate wellness took center stage in 2023, emphasizing proactive health measures and holistic well-being. Companies adopted personalized well-being programs, optimized remote work structures, and provided wellness apps and resources. Progressive policies such as shorter work weeks and unlimited paid time off reflected the shift towards holistic employee well-being.

“Relevant content, if you can put that into someone’s day then you are addressing and engaging the larger employee base.”

~ Ross Stewart Campbell, Founder & CEO, Beyond Activ ~

In the context of corporate health initiatives, Paul and Ross underscore the shift towards hyper-personalization delivered to employees via digital fitness and wellness content. Employees demand work-life balance, tailored guidance, and accessible personalized content available anytime and anywhere. Traditional corporate health and well-being offerings are depicted as two-dimensional, often limited to discounted fitness memberships or generic marketplaces.

The emergence of digital platforms is a crucial step in bridging the gap between the fitness and wellness industry and the employee health and well-being sector. However, there are challenges in navigating a market with diverse offerings. This creates the need for innovative solutions that provide engaging, digital, personalized content to address the varied health and wellness needs of employees.

Importance of Wellness In The Hospitality, Spa & Medical Industry

Hotel occupancy rates in APAC and the Middle East exceeded pre-pandemic levels in 2023. Lifestyle hotels and wellness hospitality were in high demand. Traditional spas continued to evolve, offering boutique spaces and community events. In-room fitness and wellness services were in their early stages.

The importance of rest and recovery in overall well-being gained recognition in 2023. New offerings included sleep retreats, AI-integrated solutions, and sleep monitoring wearables. Other recovery solutions like cryotherapy and massages continued to grow. A global surge in sleep tourism was anticipated.

Wellness technology focused on mental well-being and sleep optimization. Wearables dominated this space, providing sensor-driven analytics and AI-driven content and coaching. DNA testing added personalized health content. Increased competition and acquisition costs marked the future of this burgeoning sector.

Health-tech embraced AI for diagnostics, treatment precision, and personalized medicine. Telehealth became a core practice at healthcare institutions. Augmented and virtual reality enhanced healthcare experiences. Aggregators, booking apps, and health-tracking apps gained popularity, promising a future of convenience and accessibility.

The demand for medical tourism, telehealth, and personalized lifestyle medicine continued to grow. Innovations included AI in content, regenerative medicine, and wearable health data tracking. Social media, medtech aggregators, and government support fueled innovation in this space.

Future Industry Growth

The Beyond Activ 2023 Industry Report paints a vivid picture of the transformative holistic industry trends in the health, fitness, wellness, hospitality, and spa industries in the APAC and Middle East regions. As we move forward, these insights provide valuable guidance for businesses and professionals looking to thrive in these dynamic and evolving markets. The future promises continued innovation, greater accessibility, and a strong focus on holistic well-being for individuals and communities alike.

Ready to learn how to take advantage of the Industry Trends? Let us help you utilize your data, virtual technology, and AI to develop your digital technology strategy. Email us: INFO@WEXER.COM

For More Information:

Paul Bowman

Beyond Activ

Ross Stewart Campbell on LinkedIn

The post Holistic Industry Trends in Fitness, Hospitality, Corporate & Health   appeared first on Wexer.

In this podcast, Paul Bowman, Wexer CEO, sits down with Morten Andersen, Wexer Global Head of Content, to unveil the year’s digital fitness insights into user engagement and preferences, emerging trends, and what to expect in 2024.

Morten Andersen is responsible for strategic planning and execution of the Wexer content and client strategy and guiding team members. With a career entrenched in sports and fitness, and nearly a decade of data analysis experience at Wexer, Morten is a distinguished authority in the field.

2023 Digital Fitness Data Review

In 2023, the fitness industry witnessed an unparalleled surge in digital engagement, with platforms like Wexer Mobile leading the charge. The year’s review reveals significant trends in user engagement, workout preferences, and the evolving landscape of digital wellness. As individuals worldwide continue to blend technology with their fitness regimes, understanding these trends becomes crucial for anyone looking to navigate the future of health and wellness.

It’s become increasingly clear that virtual components are not just a luxury but a necessity in the modern fitness realm. Wexer Mobile, a leading platform in virtual fitness solutions, exemplified this shift, experiencing growth across all areas of its service. The platform’s expansion included the addition of over 1200 classes, workouts, and wellness activities, catering to a diverse range of fitness and wellness needs. 

This article delves into the trends observed on Wexer Mobile in 2023, analyzing user engagement and preferences, workout duration trends, popular digital workout times, and favorite workouts.

2024 Digital Fitness Trends

1. User Engagement and Preferences: A Shift Towards Personalized Fitness

Digital fitness platforms have seen a marked increase in user engagement, with a significant shift towards personalized workout experiences. Users now prefer programs that cater to their specific fitness goals, schedules, and preferences, moving away from one-size-fits-all solutions. This trend underscores the importance of offering a diverse range of workouts and wellness content, from high-intensity interval training (HIIT) to mindfulness and meditation sessions.

Moreover, Artificial Intelligence (AI) driven technologies offer the potential to deliver highly personalized fitness content by analyzing user data to recommend tailored workouts. Morten highlights the importance of recognizing user behavior to gain key digital fitness insights for enhancing engagement and satisfaction. 

“The winners within virtual are definitely going to be the platform that can provide a 360 genre-driven platform where they have everything. I do think wellness is going to be a dominating factor.”

~ Morten Anderson, Wexer Global Head of Content ~

As virtual fitness platforms advance, personalized fitness experiences are expected to remain essential in meeting users’ diverse needs.

In 2023, Wexer Mobile users showed a clear preference for a variety of fitness and wellness content. The most popular category was ‘Strength’, capturing 19.4% of total usage. This preference for strength training, particularly full body and core-focused workouts, highlights a desire for workouts that offer clear outcomes and can be performed in any setting, even with limited space. The ‘Stretch & Recovery’ category followed closely, accounting for 16.5% of usage, reflecting a growing emphasis on physical and mental well-being. Yoga, with 15.3% of usage, also saw a significant leap in popularity, driven by the platform’s extensive library of styles, from intense flow classes to meditative sessions. This mix of preferences underscores a holistic approach to fitness and wellness, combining physical strength, flexibility, and mental health.

Top Workout Trend Categories

1. Strength
2. Stretch and Recovery
3. Yoga
4. Bootcamp
5. Dance
6. Cardio
7. Cycling
8. Pilates
9. Wellness
10. Boxing and Fighting

2. Workout Duration Trends: The Rise of Short-Form Fitness

A notable trend is the rising popularity of shorter workout durations, with nearly 80% of users opting for sessions under 30 minutes in length. This trend reflects the busy lifestyles of today’s fitness enthusiasts, who seek effective, time-efficient workouts that can easily fit into their daily schedules. It highlights the need for digital fitness platforms to offer concise, impactful sessions without compromising on quality or results, particularly as virtual fitness gains traction outside traditional gym settings. 

Users are also combining multiple short workouts to create longer sessions, highlighting a desire for adaptable and modular fitness options.

Another trend highlighted is the gradual integration of wellness-focused content, albeit at a slower rate compared to other digital fitness insights and trends. The industry’s increasing focus on wellness content indicates its growing significance within the fitness sphere. Overall, factors suggest workout trends are moving towards shorter, customizable, and comprehensive fitness experiences tailored to individual preferences and lifestyles.

This trend towards shorter, more flexible workout options reflects the busy lifestyles of modern users, who seek effective, time-efficient workouts that can fit into their schedules. Interestingly, when experimental or browsing behaviour was accounted for, it was found that 70% of all streams were 20 minutes or less, suggesting that the ideal virtual workout length is around 20 minutes.

3. Popular Digital Workout Times: Adapting to Flexible Schedules

Workout trends are evolving to accommodate flexible schedules, particularly with regards to shorter workout durations and home-based fitness routines. Flexibility is one of the key advantages of digital fitness, allowing individuals to access their preferred workouts at any time, from anywhere. The data suggests that offering a wide range of accessible content around the clock is essential for meeting user needs. Moreover, users are setting aside specific time slots for home workouts, indicating a shift towards integrating fitness into daily schedules rather than relying solely on gym attendance. 

Analysis of workout patterns over the year revealed interesting insights into when users prefer to engage with digital fitness. Morning sessions were the most popular, indicating a preference to start the day with physical activity. Late-night workouts also saw high engagement, likely due to the quieter hours offering uninterrupted time for exercise. 

This adaptation to flexible schedules is further underscored by users combining shorter workouts to form longer sessions, showcasing a desire for tailored fitness experiences that align with individual time constraints and preferences.

The data also highlighted seasonal peaks in motivation, with January and August being the most active months, suggesting a link between new year resolutions and post-summer holiday fitness spurts.

4. Favourite Workouts: Diverse Interests Shape the Fitness Landscape

Diverse interests are shaping the fitness landscape, leading to a broader range of workout options and preferences. The review showcases a broad range of popular workouts, with strength training, yoga, and cardio sessions topping the list. This diversity reflects the varied interests and goals of digital fitness users.

We are also seeing a shift towards softer aspects of fitness, such as wellness and wellbeing, alongside traditional workout routines aimed at specific outcomes like weight loss or muscle gain. This indicates that users are seeking holistic fitness experiences that cater to their overall health and happiness, rather than solely focusing on physical results.

New and emerging workout trend categories continue to attract users seeking diverse fitness experiences, encompassing a wide range of workout styles, durations, and goals. 

“We need to constantly deliver those bread-and-butter workouts. Your strength-conditioning, cardio, boot camp, with a touch of yoga, with a touch of pilates, you know, those kinds of classes.” 

~ Morten Andersen, Wexer Global Head of Content ~

In terms of specific workouts, there was a wide variation in popularity across different categories and styles. Zumba, yoga, and HIIT sessions were among the most viewed, with titles like “Zumba 101: Think you can’t dance?” and “15-Minute Post-Workout Yoga Stretch” topping the list. This variety indicates a diverse user base with varied fitness goals and preferences, from dance and high-intensity workouts to yoga and meditation. The success of these titles also highlights the importance of offering a well-rounded workout library that caters to all aspects of fitness and wellness.

2024 Digital Fitness Insights

In 2024, digital fitness insights are poised to continue its evolution towards personalized and holistic experiences tailored to individual needs and preferences. With a growing emphasis on wellness and wellbeing alongside traditional workout routines, users can expect a diverse array of options aimed at promoting overall health and happiness. Shorter workout durations will remain popular, reflecting the trend towards time-efficient exercise routines that accommodate flexible schedules and lifestyles.

Additionally, advancements in technology, particularly AI-driven solutions, are expected to play a significant role in delivering personalized fitness experiences, from tailored workout programs to guiding users through their fitness journeys. As the industry embraces innovation and adapts to changing consumer demands, users can look forward to an expanding library of high-quality content that caters to their unique fitness goals and interests.

Ready to launch your digital fitness and wellness offering? Let us help you utilize your data, virtual technology, and AI to develop your digital technology strategy. Email us: INFO@WEXER.COM.

For More Information:

2023 Digital Fitness Insights

Paul Bowman

Morten Andersen on LinkedIn

Morten@Wexer.com

The post 2024 Digital Fitness Insights: User Engagement & Preferences   appeared first on Wexer.

With a keen focus on the intricacies of running a successful fitness business, strategic insights for aspiring fitness entrepreneurs, and the revolutionary influence of cutting-edge technologies, Lewit imparts invaluable advice derived from years of firsthand experience. Covering everything from the meticulous process of constructing a fitness facility catering to individual customer needs to the pivotal significance of forging strategic partnerships, he provides a holistic perspective on the future of fitness.

Lewit discusses the evolution of the fitness industry by discussing key points: the importance of wellness and fitness technology on recovery, the impact of data and digital technology on workouts, and the benefits of the Wexer and NovoFit’s exclusive partnership for fitness businesses.

Evolution of Fitness Industry

1. Understand Demographics To Cater To Your Target Market

Understanding and catering to demographics emerges as a pivotal factor shaping the fitness industry, shedding light on nuances crucial for the success of a fitness facility. The common pitfalls observed among entrepreneurs who construct gyms based solely on their own personal preferences and workout styles underscores the need for a paradigm shift.

When envisioning the fitness of the future, there is a clear emphasis on comprehending the unique characteristics of their target audience and tailoring the fitness and wellness offerings accordingly. The significance of adopting a nuanced and thoughtful approach to fitness businesses lies making sure you have the right mix of products, services, programs, equipment and technology in your operation.

The call to open a fitness operation with a keen eye on the specific needs and desires of the community it aims to serve, resonates as a strategic cornerstone for long-term success in the fitness business. Recognizing the importance of tailoring fitness facilities to attract specific demographics is key to future success.

 

“You get customers that walk in and you’re talking about goals and needs. It’s not about selling the product, it’s around matching up solutions and taking them on a journey of outcome-based fitness.”

~ Adam Lewit, Director, NovoFit ~

2. Focus On Financial Health Of Fitness Businesses

Owners must have financial acumen to grasp the numbers and metrics to drive business success. This is above and beyond the usual daily operational concerns of gym owners. Many owners get into the fitness business based on their personal passion for fitness, but passion alone can’t make the business successful. Lewit and Bowman reveal the surprising lack of financial awareness among many gym operators and how it should be a wake-up call for aspiring entrepreneurs entering the industry.

They must focus on long range financial health and key industry financial metrics like the number of members, member retention, member attrition, new sales, and building membership dues and accounts payable. Owners can find many industry and fitness companies with the resources and guidance to help fitness business owners succeed.  

“If you don’t know your numbers, you don’t really know your purpose. You don’t really know how many members you need a week to keep your doors open.”

~ Adam Lewit, Director, NovoFit ~

Drawing a parallel with Adam Lewit’s personal journey, where he initially lacked commercial acumen, it resonates with the universal truth that passion alone cannot sustain a business. The guidance shifts towards a pragmatic approach, encouraging fitness professionals to prioritize financial health, likening it to managing the heart and nervous system of a business.

3. Digital Fitness Enhancement in the Future of Fitness 

The concept of “going digital and staying human,” means digital solutions need to enhance rather than replace the human element in fitness. Digital fitness offering allow personalized and virtual solutions that can expand the member experience, increase member satisfaction, and ultimately increase member retention. 

The multifaceted impact of digital fitness can expand class timetables, utilize facility space that would normally be unused, virtually expand your workouts to more users, facilitate individualized training experiences, and provide members access when they want it and how they want it. Instead of replacing instructors, digital solutions complement human expertise, allowing for personalized guidance and technique-focused interactions on their own time schedule.

 This further underscores the symbiotic relationship between digital tools and human instructors, amplifying the fitness journey for individuals.

“Your fitness journey is no longer the just four walls of your facility. So, as an operator, I need to figure out a way to create more touch points outside of those four walls.”

~  Adam Lewit, Director, NovoFit ~

4. Integration of Fitness and Wellness Technology

Technology plays a pivotal role in optimizing wellness and recovery strategies, offering valuable insights and data to enhance their effectiveness. The integration of smart watches and other fitness and wellness tracking devices provides a comprehensive understanding of individual recovery and health needs, delving into factors such as sleep quality and heart rate variability.

This personalized approach aligns with the overarching objective of optimizing each person’s total fitness and wellness journey for their overall well-being. It is crucial to view the integration of technology in recovery not as a standalone solution but as a complementary element. By enabling users to achieve optimal results while minimizing the risk of over-training or burnout, technology becomes an essential component in the quest for balanced and effective fitness practices.

5. The Importance Of Strategic Fitness Partnerships

The future of fitness is no longer confined to the traditional model, but has evolved into a dynamic ecosystem where collaborations and strategic alliances play a pivotal role. When considering the fitness of the future, focusing on the interconnected nature of various components ensures the overall health and success of an enterprise. 

Partnerships between fitness equipment and technology companies exemplify the practical application of partners with complementary strengths and expertise. By reaching out to the partnerships, fitness businesses can thrive with the education and guidance. Strategic alliances are not merely advantageous, but imperative for sustained growth and innovation in the future of fitness.

The collaborative approach provides valuable guidance for fitness industry players looking to navigate and thrive in the ever-evolving fitness landscape. 

The Impact Of the Wexer & NovoFit Partnership On The Future of Fitness

Partnerships like Wexer and NovoFit will help to provide the resources and optimal solutions to enhance the overall fitness business ecosystem. The principle of prioritizing best-in-class solutions within the fitness industry is key for this partnership. The analogy comparing the fitness business to the human body, where passion represents the heart and finance symbolizes the nervous system, gains significance when applied to the emphasis on best-in-class fitness solutions.

These solutions act as the lifeblood, sustaining the entire operation and ensuring its vitality and longevity. A business ecosystem equipped with best-in-class fitness solutions highlights the importance of curating a diverse and top-tier range of fitness equipment, technology, and services. NovoFit provides fitness equipment and technology solutions to a broad market, from franchises to independent gyms. They emphasize the versatility and depth required to offer best-in-class fitness solutions.

Given the dynamic and evolving nature of the future of fitness, a commitment to excellence and a continuous pursuit of the best-in-class equipment and technology remains essential for catering to a diverse clientele.

Summing Up The Future of Fitness

These fitness industry insights provide a multi-faceted approach to fitness entrepreneurship with tools for success. Entrepreneurs must understand and utilize a demographic, financial acuity, strategic partnerships, and best-in-class fitness solutions. Strategic fitness partnerships can help businesses capitalize on the future by integrating digital fitness and fitness technology easily.

As we navigate this dynamic terrain, utilizing expert guidance can help to with accelerate adaptation, collaboration, and gain a holistic understanding of the multifaceted aspects of fitness and wellness. These insights serve not only as a guide for industry professionals but also as a source of inspiration for fostering innovation and resilience within the future of fitness.

Ready to learn how to take advantage of the Fitness Evolution by implementing these trends? Let us help you navigate the evolution of the fitness industry, help you utilize your data, and adopt virtual technology to develop your digital technology strategy. Email us: INFO@WEXER.COM.

About NovoFit

NovoFit provides customized fitness solutions and has access to global fitness brands for the commercial, wellness, performance and functional training markets in Australia and the Asia-Pacific markets.

For More Information:

Paul Bowman

Adam Lewit on LinkedIn

The post Fitness Evolution: Industry Trends and Best Practices   appeared first on Wexer.

NovoFit provides customised fitness solutions and has access to global fitness brands for the commercial, wellness, performance and functional training markets in Australia and the Asia-Pacific markets. 

“This agreement with Wexer further cements our partnership and allows us to provide our current and future customers with the cutting edge digital solution they require. The Australian fitness market is booming at the moment and we understand what it takes to build a thriving and successful fitness business in today’s innovative and changing market.”

~ Daniel Waide, NovoFit COO ~

This exclusive partnership means NovoFit will have access to Wexer’s leading digital fitness solution and, for Wexer, the ability to help accelerate the digital transformation of the Australian fitness industry. 

The  Australian market has been experiencing tremendous growth as our recent Australian fitness trend report highlighted. The industry generates more than $3 billion in revenue annually (Gitnux Market Data, 2023). Figures show there is a 34.7% user penetration in the Australian market, well above the industry average. The fitness industry is also expected to rise to 37.54% by 2028. (Statista, 2023) 

Following the recent partnership with Revo Fitness, Wexer has continued to increase their client base throughout Australia and the wider Asia Pacific(APAC) region. 

Working together with NovoFit helps to supply the digital wellness and fitness content demand in the Australian and APAC markets and supports the growth strategy of Wexer. 

Ready to learn how to take advanatage of of the Wexer and NovoFit partnership? Let us help you utilise your data, virtual technology, and AI to develop your fitness content strategy and provide the best content for your fitness facility. Email us: INFO@WEXER.COM

About NovoFit

For 40 years, NovoFit has been maintaining long-term strategic partnerships wit the world’s best-in-class fitness brands, developing industry expertise, delivering state-of-the-art fitness facilities throughout Australia and the Asia-Pacific(APAC) markets. 

The post Wexer’s Exclusive Partnership with Australian Distributor NovoFit appeared first on Wexer.

As founder of The Huffington Post, Arianna Huffington has long been a thought leader and trailblazer. A recent Quartz article served to remind us of exactly this fact. Because it was way back in 2016 that Huffington created Thrive Global – a company that, as the home page of its website boldly states, is “on a mission to end the burnout epidemic”. Thrive Global’s is working to “debunk the collective delusion that burnout is the price we must pay for success”.

Indeed, in a recent Deloitte survey, 95% of executives agreed they should be responsible for employee wellbeing, while 83 per cent said they would increase their responsibility to it over the next two years.

Yet increase it they must, because there remains a significant gap between appreciation in principle of the value of employee wellbeing versus acting on ensuring wellbeing is embedded at the heart of a business.

Corporate Wellness Is In Everyone’s Best Interest 

The same Deloitte report found that around one in three employees and executives are constantly struggling with fatigue and poor mental health. That 57% of employees and 69%of executives are seriously considering quitting for a more supportive job. That on average 72% would be more likely to stay with their company if it better supported their wellbeing. And that 68% of employees and 81% of the C-suite see improving their wellbeing as more important than advancing their career.

Yet in spite of all this, obstacles still stand in the way of doing things that would help – taking micro-breaks during the day, finishing work at a reasonable hour, taking a proper lunch break and getting good quality sleep, for example. The most commonly quoted issues: having a heavy workload or stressful job (30 per cent) and/or not having enough time because of long working hours (27%).

It doesn’t help that C-suite executives consistently underestimate how much employees are actually struggling with their wellbeing, or that – while 91% of executives believe their employees look positively on their company’s wellbeing efforts – in fact only 56% of employees believe their employer cares about their wellbeing.

Companies must tune in far better to their workforces’ needs, then act on them.

And it really is in everyone’s best interests. Even as long ago as 2016 – before issues were compounded by the pandemic and the challenges of hybrid working – a study by Global Corporate Challenge found that employees may miss an average of four days annually, but that they’re unproductive for almost 58 days a year. This presenteeism was reported to cost businesses 10 times more than absenteeism.

As Huffington explains: “Employee wellbeing and mental health improve business metrics like retention, attrition, productivity and healthcare costs.”

How to Start Corporate Wellness

The 2022 Employee Wellness Industry Trends Report by Wellable Labs highlights some interesting shifts in focus among organisations already striving to deliver corporate wellness.

• On-demand fitness is hot, appreciated for its flexibility and affordability, and is seeing a scaling up of investment
• On-site classes and reimbursement of gym membership are being dialled back
• Mental health is a top priority and an area where more resource is being added, including meditation, mindfulness and stress management
• Companies appreciate the importance of proper sleep, but have yet to find the resources they need to support their employees in this way

It almost reads like a who’s who of the Wexer offering, with our Mobile ecosystem putting world-class wellness content – covering all of these areas and more – in people’s hands wherever and whenever they need it, through any connected device.

Because it’s all very well encouraging micro-breaks and proper lunch hours, but you do also need to hand your employees the tools to turn these into wellness breaks.

That might be as simple as easing and re-mobilising their bodies after sitting at a desk all day. It might be achieving a moment of calm during their commute, re-energising during their lunch hour by getting their heart pumping, or winding down at the end of a busy day.

Whatever they need, they’ll find it in our ever-growing, market-leading corporate wellness library. We have a huge collection of mind-body and meditation classes. We have relaxation sessions and guided stretching. We’ve partnered with Sweat Factor to offer its fantastic Office Fit series, as well as Self-Care by Sweat Factor. Mind123 takes a holistic, educational approach to all facets and contributors to wellbeing. And we even plug the gap identified by Wellable Labs, providing content around sleep in the shape of Sweat Factor’s Sleep Stories.

And that’s without touching on the vast library of health and fitness content – from cardio and strength to dance, cycling, HIIT and far, far more besides – to get those endorphins flowing, stress released and mental focus regained.

Wexer is here to help you create a first-class corporate wellness for to improve employee wellbeing.

Read more here or get in touch at info@wexer.com

The post Corporate Wellness Strategies: How to Take the Leap to ‘Nailing It’ appeared first on Wexer.

We also feature a recent interview about the 2024 hospitality trends with Paul Bowman, CEO at Wexer, and Joe Berselli, Senior Director of Global Hospitality from Core Health and Fitness. Joe’s role at Core Health and Fitness is to position the company as leader in the global hospitality fitness industry.

See how microtrends are driving guest experiences in this article about how macro wellness trends are redefining fitness and wellness in hospitality, and learn how how these trends are crucial for building customer loyalty and enhancing the guest experience.

The Driving Force For Hospitality Trends: Guest Loyalty

In the current hospitality climate, customer loyalty has emerged as the paramount factor. Enhancing the guest experience is pivotal in cultivating this loyalty. Incorporating diverse fitness and wellness options significantly elevates the guest experience, making their stay memorable and encouraging word-of-mouth promotion. Notably, 60% of hospitality content now prioritizes wellness, aligning with guests’ desires to relax and feel rejuvenated during their stay.

Evolving Guest Expectations In Hospitality Trends

Today’s travelers expect more than just a comfortable bed. They seek a holistic experience that caters to relaxation, de-stressing, and fitness within their limited schedules. Short, efficient workouts, such as 30-minute sessions, are increasingly preferred. This trend has led to the adaptation of booking systems, offering greater customization with fitness and wellness experiences.

Integrative Hospitality Trends To Enhance Guest Fitness & Wellness Experiences

The hospitality industry is responding with strategies to deliver fitness and wellness solutions:

1. Upgraded Fitness Facilities

 Many hotels are reimagining their spaces, transforming traditional fitness areas and underutilized meeting rooms into dynamic wellness zones. For instance, some chains are converting meeting rooms into small group exercise spaces, perfectly catering to company meetings and travel needs. These spaces allow for higher utilization, with guests rotating workouts on equipment like the Stairmaster 4G, significantly increasing guest rotation compared to traditional treadmill facilities.

2. In-Room Fitness Options

The demand for privacy and convenience has spurred the growth of in-room fitness offerings. Hotels are now designing rooms with dedicated fitness corners, spanning 10-20 square feet, allowing guests to exercise in the privacy of their own space. This trend reflects a deeper understanding of guest preferences for personalized workout experiences.

 

“The hotel room is not just a place you sleep, shower, eat, and work anymore. Guests want to relax, de-stress, and workout by consuming digital fitness and wellness content in the hotel or their room in 25 minutes or less. ”

~ Joe Berselli-Senior Director of Global Hospitality from Core Health and Fitness ~

3. Cultural Sensitivity and Personalization

Cultural differences play a crucial role in shaping fitness and wellness offerings. Hotels are increasingly tailoring their services to accommodate varying cultural needs, ensuring a more personalized and comfortable experience for all guests. This approach not only enhances guest satisfaction, but also reflects a commitment to inclusivity and respect for diverse backgrounds.

4. Technological Integration and Content Relevance

The integration of technology in fitness and wellness is a cornerstone of this transformation. Smart in-room technology, digital fitness content, and health-tracking devices are becoming standard amenities in modern hotels. These innovations offer guests seamless and customized wellness experiences at their fingertips.

Check out the 2024 Hospitality Trends and watch the interview with Paul and Joe to learn insightful and comprehensive analysis for the hospitality sector. The emphasis on enhancing guest experiences through personalized fitness and wellness offerings is a testament to the sector’s commitment to evolving with consumer preferences and technological advancements, ensuring not just customer satisfaction but also loyalty and advocacy.

Ready to learn how to take advanatage of the 2021 Hospitality Trends? Let us help you utilize your data, virtual technology, and AI to develop your fitness and wellness hospitality content strategy. Email us: INFO@WEXER.COM

For More Information: contact Joe Berselli at LinkedIn.

Podcast Episode 29

The post 2024 Hospitality Trends: Fitness & Wellness Elevates Guest Experiences and Loyalty appeared first on Wexer.

Research by the Australian government and a global Deloitte Report, commissioned by The Global Health & Fitness Alliance, in collaboration with AUSactive, shows the remarkable achievements in Australia’s fitness sector. Australia’s fitness industry plays a pivotal role in bolstering the nation’s economy. 

We recently interviewed Barrie Elvish, AUSactive CEO, to discuss the fitness industry trends and how AUSactive is revolutionizing the fitness, health, and wellness environment in Australia. AUSactive’s role is to promote health and wellness through active lifestyles. The fitness industry association is the largest in Australia and recognized by the government.

COVID was a fantastic opportunity to demonstrate to the sector the need for a strong voice and message. AUSactive’s membership grew by 15% each year during COVID. 

“Going to the gym is the second most popular physical activity in Australia after walking. It surprised many people just how much Australians are using health and fitness centers such as gyms, cycle, yoga and pilates studios, dance, group classes and many others to get active.”

~ Barrie Elvish, AUSactive CEO ~

Research by the Australian government and a global Deloitte Report, commissioned by The Global Health & Fitness Alliance, in collaboration with AUSactive, shows the remarkable achievements in Australia’s fitness sector. Australia’s fitness industry plays a pivotal role in bolstering the nation’s economy. 

Australia’s Booming Fitness Industry

• Health and fitness sector contributes over $4 billion to Australian GDP
• While inactivity costs the healthcare system $2 billion per year
• Fitness participation in fitness, sports or gym activities doubled in the last 5 years, with over 40% of Australian participation over the age of 15 currently, up from 20% participation 5 years ago. 
• Over 8 million people over the age of 15 go to a gym at least once a year
• 3.7% Expected Annual Growth For Fitness Industry (2019 – 2024)
• 24-hour gyms in Australia have doubled since 2014 
• 12% of Australians use a fitness app to monitor their physical activities.
• 1.2 million people with a disability attend gyms
• 1 million non English-speaking people attend gyms 
• 150,000 indigenous people attend gyms
• Major growth was outside traditional commercial gyms

Tapping into the Australian Fitness Market Opportunities in 2024

As we explore the dynamic landscape of Australian fitness, there are numerous opportunities for fitness businesses to thrive. 

1. Mental Health Focus

The #1 reason people attend a gym is to improve mental well-being now. 

While some believe people start exercising because they want to look good and feel good, actual data shows that more people are going to the gym for their mental well-being. Before COVID, 19% were going to the gym for their mental well-being, but now it has risen to 29%. 

A recent meta-analysis from the University of Adelaide with over 100 credible research programs and over 100,000 participants concludes that exercise is one and a half times more effective in managing/mitigating anxiety and depression than medications or counselling.

Recommendation: Make sure you promote mental well-being with in-facility and virtual programs like yoga and meditation.

2. Offer Hybrid Models, AI, And Technology Integration

Hybrid

Australian fitness trends show hybrid fitness models are an important future fitness trend. By balancing in-person and out-of-facility content equally, you can offer every single customer to consume your product in the club, at home, or outside your facility, in the way that best suits them any time and anywhere. After COVID, your fitness members expect the in-club and out-of the club offering with a combination of live and on-demand fitness experiences.

AI And Technology

Artificial Intelligence (AI) is being used in many ways by organizations to innovate, improve, and scale up. AI is making a positive impact on fitness member-based businesses by helping them accelerate their digital transformation. AI constantly learns from the data it analyses, anticipating customer behavior from it. By doing so, fitness brands can create valuable content, boost revenue, and enhance customer experiences. Optimize your digital transformation by leveraging AI and technology.

Hybrid Opportunities For Workforce Education and Utilization

AUSactive recently had a Senior Management Summit to address how to take advantage of future opportunities to succeed in the fitness industry. They addressed how to take advantage of data, technology, and AI to make better decisions and create better fitness opportunities. 

One thing they addressed was the fitness workforce and how technology and AI will make a positive difference for the fitness industry, but we have not educated the workforce effectively on how to use these tools for their benefit.

Group exercise instructors, personal trainers and gym managers are leaving the industry. With COVID, many left to do their own thing or open their own clubs, and a lot of them haven’t come back. A lot of them haven’t come back because they saw the hybrid experience as a threat instead of taking advantage of the tools and use AI and technology to build their engagement. 

In addition, the average age of those who’ve stayed is actually increasing. If the industry doesn’t address this now, there is going to be a void in about 5 to 10 years if they’re not replaced when they retire.

So now is the time to train your workforce in how to use technology and invest in technology like user-friendly fitness apps, on demand digital technology, and live virtual classes. Your group exercise instructors and personal trainers should be part of the virtual and on-demand content you create to increase their engagement, improve member participation, and ultimately create better outcomes for members. 

Recommendation: Utilize technology and offer in-gym, virtual, and on-demand fitness content for broad appeal for members and fitness professionals.

3. Workout Convenience and Adaptability 

Fitness participants now expect 24/7 convenience. They want access to fitness and wellness anywhere and anytime. 24-hour gyms in Australia have doubled since 2014. Also, ensure you review your data, stay updated with industry trends, and adapt your fitness and wellness offerings. AI and technology are providing new opportunities constantly. 

Recommendation: Consider 24/7 gym access and provide hybrid content in-club and virtually through live and on-demand fitness content for greater convenience and availability.

AUSactive Role In Preventive Health

AUS active recently had a very successful “Fit For Office” Campaign highlighting the need to invest in preventive health strategies. The government data doesn’t lie. It shows the Australian health and fitness sector contributes over $4 billion to Australian GDP, while inactivity costs the healthcare system $2 billion per year. 

Barrie share, “The move to a preventive healthcare system is necessary.The current system is unsustainable and the sooner they acknowledge and address this the better off both our health and economy will be” He continued, “With a return on investment of a reported sixfold and a health system – that includes hospitals, the NDIS, aged care and increasing demands for mental welfare services – collapsing under the strain, surely a government talking of well-being budgets and the need to increase national productivity would seriously consider investing more in preventive health? The savings are significant, ongoing and exponential.”

AUSactive is working on a rigorous accreditation system to build a government regulatory framework that will be an opt-in program with financial incentives. 

The discussions continue about how to get members access to the NDIS, more private health insurance benefits, and ultimately Medicare funded preventative health programs. 

The insurers are telling us that if we can get something that has credibility and rigor behind it, it will drop premiums for public liability insurance and open up doors for AUSactive members to 

achieve better commercial income, better employment opportunities, and greater security.

A Win-Win For Fitness And The Australian Economy

As we review this comprehensive insight into the challenges, opportunities, and future trends in the Australian fitness industry. Position your Australian fitness business for the future by taking advantage of preventative health initiatives, government collaboration, mental well-being focus, convenience, and the potential impact of AI and technology as the industry is on the brink of transformative change. The prospect of a healthier and more sustainable future for Australia looms on the horizon.

Ready to learn how to take advanatage of future Australian fitness trends? Let us help you utilize your data, virtual technology, and AI to develop your fitness content strategy and best utilize your fitness professionals. Email us: INFO@WEXER.COM

More Information:

Podcast Episode 28 – AUSactive and Barrie Elvish

AUSactive – https://ausactive.org.au/

Email – Barrie.Elvish@ausactive.org.au

Barrie Elvish LinkedIn Profile

The post Australian Fitness Trends & AUSactive’s Preventive Health Role appeared first on Wexer.

The Smart Fit digital solutions allow customers to be well-guided by trainers to work out both inside or outside the gym, through the Smart Fit App and Smart Fit GO (an on-demand workout platform).

About Thiago Somera

Thiago’s has a long history of international trade marketing and supply chain experience.Smart Fit entered the Latin American market in 2009 with the high volume, low cost fitness model. He was able to grow Smart Fit’s infrastructure to support their growth with physical clubs and digital platforms.

How Smart Fit Expanded Beyond Boundaries

Smart Fit’s journey began in 1996 as a premium operation, and in just 14 years, they expanded to an astounding 1400 clubs. However, this rapid expansion didn’t come without challenges. The company faced the daunting task of breaking into local markets that were not initially ready for such growth. Nevertheless, Smart Fit took on the challenge head-on, propelling the fitness industry forward in these regions.

Building The Smart Fit Infrastructure And Culture

One of the biggest challenges Smart Fit encountered was upgrading their supply chain to match the pace of their expansion. This required teaching how to construct and adapt quickly, efficiently, and cost-effectively. Today, with an improved infrastructure, Smart Fit’s supply chain builds an impressive 200 clubs per year, a testament to their dedication to operational excellence.

Keys To Growing A Digital Brand

Smart Fit has a strong culture of innovation with the goals of constantly improving the customer experience and the productivity of clubs.

Let’s explore the digital concepts that allowed Smart Fit to build their brands into a successful synergy between their physical gyms and digital offerings. Their customer-driven and data-driven culture leverages digital offerings to engage customers and stay ahead in the fitness market. 

Embrace the Digital Wave

Even before the pandemic, Smart Fit had its eyes set on digital trends. They launched their digital offerings, inspired by the success of platforms like Peloton, Wexer, and The Daily Burn in the US. Interestingly, Smart Fit took a different approach by not directly connecting their digital product with their physical gyms. They recognized that the customers engaging with their digital platform had slightly different needs and preferences than those who visited the gym.

Synergy Between Digital and Physical Offerings

To maintain a clear distinction between their digital and physical offerings, Smart Fit kept a separate brand and entity for their digital platform. This strategic decision allowed them to tap into different customer segments and avoid unnecessary cost overlap. The crossover between the two platforms was minimal, demonstrating the unique preferences of their customers across these channels.

Customer Confidence and Lifetime Value

Smart Fit recognized the importance of building customer confidence and understanding how it impacts lifetime value. They observed that less confident customers tend to engage more with digital products, while more confident ones frequent physical gyms. This insight allowed them to track lifetime value without being directly connected to the club and its systems.

Simplicity and Convenience

Thiago emphasized the significance of providing a hassle-free experience for customers. This experience is not just during membership sign-up but also when they decide to leave. Easy entry and exit processes ensure that customers feel in control and appreciated, ultimately leading to better retention and brand loyalty.

A Culture of Healthy Competition

Smart Fit boasts a unique company culture that fosters both collaboration and competition. The fitness directors share valuable experiences, product ideas, and industry insights while maintaining a healthy competitive spirit. This balance enables Smart Fit to innovate and stay ahead in a rapidly evolving industry.

Hyper-Personalization and Micro-Influencers

Smart Fit’s commitment to offering personalized fitness solutions is evident through their 150+ different programs, each tailored for specific personas or avatars. Additionally, they leverage micro-influencers on social media platforms like Instagram and TikTok to promote their products. This symbiotic relationship benefits both the influencers and Smart Fit, creating a circle of benefits.

Staying Agile During a Global Pandemic

The COVID-19 pandemic was a challenging period for all businesses, and Smart Fit was no exception. However, their ability to pivot quickly and adapt allowed them to grow a digital brand and retain a strong customer base. Thiago acknowledged that the pandemic was a shaking moment, but the approach they took proved effective in weathering the storm.

Embracing the Future with Technology

Smart Fit’s focus on technology is not just about flashy features; it’s about enhancing the overall fitness experience for customers, regardless of where they engage. Thiago emphasized that technology should bring meaningful improvements.

Smart Fit and Wexer share a similar vision about the power of agility, innovation, and customer-centricity in the fitness industry. By staying ahead of digital trends, embracing change, and continuously improving their products and services, Smart Fit carved a unique path to success. As the fitness industry continues to evolve, Smart Fit serves as an inspiration for other fitness operators to adapt, innovate, and thrive.

Contact Wexer to see how we can help you deliver a better fitness experience by growing a digital brand to deliver what your members want anytime and anywhere.

More Info:

Wexer Digital Fitness Key To Staying Relevent

Smart Fit

Wexer Podcast 21

The post The Secret To Growing A Digital Brand To 500K Subscribers   appeared first on Wexer.

Integrity Square’s mission is to advise, connect, and empower fast-growing companies, exceptional entrepreneurs, seasoned executives, and capital providers in the $4.2T Health, Active Lifestyle, and Outdoors (HALO) sector.

His education in finance from Harvard Business School and his passion for fitness and sport, are what ultimately led Pete to a business deal with Gold’s Gym brand in 1999. In 2010, he morphed the two finance and fitness competencies into Integrity Square. Pete is also the host of a leading business-to-business podcast, HALO Talks for fitness professionals.

Tune in to hear Pete share unique insights about the financial side of the fitness business, consolidation, and hybridization, and the relevance of the attention economy. This information is pertinent to your fitness business and will inspire you to upgrade your business playbook.

Pete Moore discusses the challenges facing the health club industry and the opportunities that lie in acquisitions. He emphasizes the importance of understanding one’s business model and aligning it with all facets of the operation.

Empowering Fitness Entrepreneurs

A passionate advocate for education in the fitness industry, Pete Moore shares insights into the Halo Academy. This unique program empowers fitness executives with the necessary knowledge to market their businesses effectively. We educate them on the financial side of this business and if we can educate more executives, we can get more capital. They can talk to people who have done it before. It’s a huge learning curve because you have to understand the language if you don’t come from the traditional roots of club management.

“The first thing I say to entrepreneurs is — How do you run your playbook? —- We wrote a book called Time to Win Again, which basically said if you’re a football team or a soccer team you have to have a strategy. You have a playbook. What’s your offensive strategy? And that strategy needs to be aligned in all facets.”

— Pete Moore —

The Role of Private Equity In The Fitness Industry

Discussing the role of private equity in the fitness space, Pete sheds light on the sources of funding backing growth scenarios. Most of the private equity that is backing companies in any growth scenario is coming from universities, endowment funds, pension funds, hedge funds, and retirement funds. 

Private equity money is important because it allows investors to get better returns that the stock market. One example Pete share is how Crunch’s private equity money came from the State of California’s pension plan, enabling them to obtain a better return than other investment alternative available.

Fitness Business Consolidation and Its Challenges

Pete Moore highlights levels of consolidation in the fitness industry. One approach is to go into a market by buying an established business, build thier prototype model around it, and then renovate whatever the clubs they bought. 

Then there are private equity firms that are backing consolidation plays, but they’re being very prudent about what they’re paying. It all comes down to unit economics for private equity guys. How much does it cost to build, how quickly does it ramp up, how soon can we sell it, what is the return, and then move on to the next one. So you have to focus on unit economics.

There is a lot of impact from pricing and tight debt markets on consolidation decisions.The debt markets are very tight right now because of Silicon Valley Bank and First Republic. Also, interest rates are getting higher to the point where if you’re an entrepreneur and you want to do a deal, you’ve got to be very careful about what rates you’re locking in for growth. Some of these debt facilities are 10 -15%, but 15% is a lot of money. Realize at the end of the day that there’s a big debt security and there’s no equity left for you guys. 

Hybridization and Leveraging Technology

The discussion delves into the significance of hybridization in fitness, where technology and human interactions work together to enhance member experiences. We emphasize the importance of using technology to understand and motivate members. Leverage technology to improve member experiences and building lasting relationships beyond the club walls.

You have to view hybridization and technology as weapons, and your javelin is your relationship with your members. This relationship needs to go outside of the four walls here and you need to be in a position to provide outcomes. You must understand what they are viewing, give them what they want, and then you can enhance their fitness experience. 

“Our research keeps pointing back to the fact that everyone wants outcomes. The fitness industry keeps talking in membership terms, but members want outcomes. And there is the disconnect. If you can relate the product to the outcome they want to achieve, you can hook them.”

— Paul Bowman —

To provide the best combined experience, our industry will really need to do great things. We can establish personal and physical relationships with people, and we can micro-target with the hybridization. 

“The point is we have to dial it back to how do we foster relationships, how do we help people, how do you get results. Hybridization is a no brainer because everyone’s got their cell phone. That’s basically all they stare at all day. So, if you’re not relevant on that phone, you’re not relevant anywhere.”

— Pete Moore —

Each fitness evangelist or group exercise instructor can be responsible for 50 to 250 of your members. Give them some showtime and realize that they could affect a larger majority of your members.

One example is we realized that 1,000 members were affiliated with three trainers, and those three trainers were only doing one session a week. So we weren’t serving a majority of the members because they couldn’t get access to that person. 

The digital and technology platforms within a club can allow more access to group exercise instructors and personal trainers and can help to scale their business. So getting people online allows you to provide more alignment. 

The Future Of The Fitness Business

Moore’s predictions for the future of fitness offer intriguing insights. From regional changes to club locations and subleasing areas, the industry’s transformation is expected to be driven by member preferences.

There’s going to be further segmentation and there’s going to be winners in each category. There are going to be 100 to 200 regional changes in U.S. fitness club locations, and they’re going to listen to their members to find out what they want. Everyone’s got to be working together to provide what members want. They may sublease areas or have profit centers inside to increase member  

The impact of the COVID-19 pandemic on the fitness industry has led to a surge in bricks-and-mortar fitness and the potential of digital platforms to get closer to members.

Building Value and Selling a Business

Pete shares the importance of building value in a fitness business and avoiding stagnation. Many people get into the fitness industry because they are passionate about fitness, but they have no clue about how to build value to sell a business. So he shares valuable guidance for entrepreneurs on how to plan for a successful exit strategy.

Paul Bowman and Pete Moore share a treasure trove of knowledge for fitness enthusiasts and industry professionals alike. Pete’s journey from investment banking to the fitness industry, along with his founding of Integrity Square and the Halo Academy, offers invaluable lessons for aspiring entrepreneurs. His insights into consolidation, hybridization, and the future of fitness provide a roadmap for industry players to navigate the evolving landscape successfully. As the industry continues to adapt and innovate, these valuable insights will prove essential in shaping the future of the fitness world.

Wexer Virtual Fitness

Integrity Square

HALO Talks Podcast

Podcast 20

The post The Business of Fitness: Empowering Fitness Entrepreneurs appeared first on Wexer.