Paul Bowman, CEO of Wexer,  sits down with Troy Morgan, the former Head of Wellbeing Strategy and co-investor of Springday, a digital wellness platform dedicated to enhancing the well-being of organizational personnel, to discuss a notable shift in corporate wellness.

 

“The ability to connect into those digital ecosystems of work and completely embed well-being is where the future will be. Creating small changes in employees’ well-being can have major impacts on productivity and the bottom line of their organization”

~ Troy Morgan, Former Head of Wellbeing at Springday ~

A 2022 global report from Gallup shows that only 33% of employees are “thriving” in wellbeing, showing a drastic need for change in the corporate wellbeing industry. The decade-long transformation has converged at the intersections of fitness, technology, and employee engagement. It traces the journey from traditional approaches to the current era dominated by digital platforms and artificial intelligence. 

In his former role as the head of well-being strategy, Troy provided valuable insights into the challenges and lessons from fitness-focused initiatives to comprehensive corporate health programs. He and Paul address critical components of successful corporate wellness initiatives, emphasizing the importance of leadership buy-in, strategic engagement, and the integration of emerging technologies like AI.

The success of corporate wellness industry programs hinges on engaging employees. Before addressing specific wellness goals, organizations must ensure active participation and interest from their workforce. Paul Bowman and Troy Morgan highlight the paramount importance of engagement in corporate wellness, emphasizing that fostering a healthier and more engaged workforce is not just a desirable objective but a strategic imperative on a global scale. They invite listeners to unravel the layers of corporate wellness, exploring past, present, and future trends shaping how organizations approach the health and vitality of their workforce.

Employee Engagement in the Corporate Wellness Industry

Central to the success of a corporate wellness program is active employee engagement. The podcast underscores that before addressing specific wellness goals, organizations must ensure participation and interest from their workforce. The conversation between Paul Bowman and Troy Morgan highlights the paramount importance of engagement in corporate wellness. Fostering a healthier and more engaged workforce is positioned not only as a desirable objective but as a global strategic imperative. The evolving landscape, influenced by digital platforms, data analytics, and a heightened focus on employee well-being, underscores the need for organizations to proactively engage their workforce.

It’s crucial to explore insights derived from experiences, showcasing the evolution from traditional fitness-focused approaches to the contemporary era dominated by digital platforms and artificial intelligence. Paul and Troy emphasize the necessity of tailoring well-being initiatives to individuals, recognizing that a one-size-fits-all approach is no longer sufficient. The acknowledgment of diverse needs within a workforce becomes a focal point, signaling the importance of customization and personalization in fostering a healthier and more resilient workforce. This individualized well-being approach emerges as a key element in reshaping the landscape of corporate wellness, acknowledging and addressing the unique well-being requirements of each employee.

The Role of C-Suite With Corporate Wellness

Leadership buy-in, especially from the C-Suite, emerges as a crucial factor for the success of corporate wellness programs. The commitment of the C-Suite helps drive organizational culture change and sets the tone for employee participation. Strategic engagement by leadership is positioned as a cornerstone in the discourse on corporate wellness. Proactive involvement and support from top-tier executives are integral to the success of corporate wellness initiatives, influencing the trajectory of these programs and ensuring their alignment with broader organizational goals.

Measurable outcomes and data utilization constitute vital dimensions within the paradigm of corporate wellness. The evolving landscape is shaped by the convergence of digital platforms and data analytics, and utilizing measurable outcomes as benchmarks is key for success in corporate wellness initiatives. Troy Morgan emphasizes the importance of data in assessing program efficacy and tailoring interventions. This serves as a guide for organizations seeking to harness the power of measurable outcomes and data utilization in optimizing the health and vitality of their workforce.

Artificial Intelligence and Corporate Wellness

The integration of artificial intelligence (AI) and technology emerges as a pivotal theme in the corporate wellness industry. The dialogue underscores how the synergy of digital platforms, data analytics, and a growing emphasis on employee well-being has propelled the industry into a new era. 

Specifically, Paul and Troy explore the integration of AI within corporate wellness initiatives. Organizations need a compass to navigate the complex terrain of technological integration and strategic approaches to problem solving. The potential of AI to personalize well-being programs is equally interesting, making technology more effective and responsive to individual needs.

The importance of a holistic and data-driven approach, leadership commitment, and the integration of emerging technologies in corporate wellness programs is key to evolving the realm of corporate wellness and offering comprehensive perspectives on the shifting landscape. 

Key takeaways encompass the crucial role of leadership buy-in, the strategic engagement necessary for successful initiatives, and the integration of cutting-edge technologies such as AI. The emphasis on measurable outcomes and data utilization, the focus on individualized well-being, and the overarching commitment to employee engagement collectively form a roadmap for organizations navigating the intricate terrain of workforce health are all key components. 

As we unravel the layers of corporate wellness, it becomes evident that fostering a healthier and more engaged workforce is not just a goal but a strategic imperative for organizations worldwide. Continuing discussion on the ever-evolving landscape is a valuable resource for organizations seeking to adapt and thrive in the ever-evolving corporate wellness industry.

Ready to learn how to take advantage of the 2024 Corporate Wellness Trends? Let us help you utilize your data, virtual technology, and AI to develop your corporate fitness and wellness content strategy. Email us: INFO@WEXER.COM

For More Information:

Contact: Troy Morgan on Linked In

Springday

Podcast Episode 30

The post Future Of Corporate Wellness Must Focus On Employee Well-Being appeared first on Wexer.

Beyond Activ is building the world’s largest health, fitness, wellness, and sports ecosystem. By building a community of brands collaborating knowledge and expertise in an environment of promoting industry development and investment.

 

“The corporate health/well-being industry and the fitness wellness industry are actually set very far apart. Part of the mission of Beyond Active is to try and blur those lines.”

~ Ross Stewart Campbell, Founder & CEO, Beyond Activ ~

The Market Insight pages of this report will walk you through the past year’s trends encompassing our industry’s ecosystem; from Big-Box, Boutique Fitness, Hotel & Spa to Medical Wellness, Corporate Wellness, Technology and more. While also offering an understanding of some of the biggest players in each of these sectors.

Ross will cover global holistic opportunities in the fitness, hospitality, medical, and corporate sectors, capital investments in specific geographical areas, and the exciting future of digital fitness and technology within every industry.

Global Industry Transformations

Insights from various regions, including Asia Pacific, the Middle East, and Australia, reveal dynamic shifts of emerging fitness industry trends. Notably, there’s a surge in investment and growth, with a focus on boutique concepts, franchise expansions, and a move towards holistic services.

The Middle East stands out with its diverse landscape of traditional big box clubs, wellness resorts, and the emergence of franchisors. Moreover, Paul and Ross delve into the evolving dynamics of corporate health and wellbeing. They emphasize the need for innovation, hyper-personalized content, and collaborations between the traditional fitness industry and employee health solutions.

Fitness Industry Growth

In the global fitness market, momentum is building in the Asia Pacific (APAC), Australian, and Middle East markets, marked by renewed confidence among operators and increased investment. This points to a shift towards holistic services, with the integration of wellness and fitness to achieve holistic health. Investment trends reflect a dynamic landscape, where ambitious and well-capitalized investors are driving growth, particularly in newer markets that may start from a lower base.

“I think what you also have now are really ambitious and well-capitalized investors. They see the opportunity and they’re chasing that down.”

~ Ross Stewart Campbell, Founder & CEO, Beyond Activ ~

Paul and Ross also acknowledge the experimentation and rapid growth facilitated by the absence of significant existing infrastructure in certain regions. Overall, fitness industry trends and the investment dynamics depict a sector in flux, adapting to changing consumer demands and capitalizing on emerging opportunities.

1. Big Box Fitness Market

In 2023, larger fitness operators experienced a resurgence. New memberships, member visits, and revenue per member all increased. Some even exceeded pre-pandemic numbers. Operators achieved this by optimizing costs, focusing on strength and conditioning workouts, and embracing revamped group exercise formats. The Middle East saw new big-box clubs opening, but APAC lagged behind in new builds.

2. Boutique Fitness Market

Boutique fitness studios evolved to offer personalized experiences and eco-friendly practices. There was a shift away from high-intensity workouts towards strength and conditioning. Gen Y and Gen Z gravitated towards studios with authenticity and sustainability. Flexible membership models and AI-driven coaching became common, fostering a sense of community within studios.

3. Technology Enhanced Fitness Workforce

Fitness Industry Staffing Challenges

The growing demand for fitness services outpaces the available workforce, necessitating a reevaluation of traditional staffing models. This all supports a turning point where fitness businesses might need to consider incorporating virtual or on-demand classes to supplement their current workforce. Businesses need to address not only the scarcity of skilled professionals but account for factors like sickness, holidays, and increasing competition for qualified coaches.

“If I was to take the collective ambition of all of the clubs and businesses that we work with and then add that all together in terms of the manpower needed. There is probably 10% of the manpower needed currently available in the workforce.”

~ Ross Stewart Campbell, Founder & CEO, Beyond Activ ~

The pervasive issue of workforce shortages within the fitness industry emphasizes the significant challenges faced by businesses aiming for ambitious growth. With a collective ambition to expand operations, open new clubs, and venture into additional countries, the industry confronts a critical manpower deficit. This scarcity extends across various roles, including instructors, therapists, clinicians, coaches, and personal trainers.

Virtual & Digital Solutions For Fitness Staffing

With an evident scarcity of qualified staff, clubs and businesses are grappling with the challenge of meeting their expansion goals. A strategic shift toward incorporating virtual or digital solutions for instructor-led or on-demand classes provides an opportunity to offer fitness and wellness anytime and anywhere. Fitness businesses can provide fitness and wellness content for members, build brand and instructor loyalty, and expand into more markets outside their facility and meet the demand for content 24/7.  

Paul and Ross suggest that this integration is not only a response to staffing challenges but also a proactive measure to accommodate factors like helping businesses cover staffing shortages, sickness and holidays, but also build loyalty in a competitive landscape where coaches are frequently sought by other companies. Emerging fitness industry trends that blend virtual and physical offerings is a practical solution to scale operations, ensuring that ambitious growth targets can be achieved even in the face of workforce shortages.

4.  Fitness and Technology Trends

Fit-tech expanded with personalized AI-driven health and fitness programs. Wearables and trackers monitored stress, sleep, and mental health indicators. Technology platforms enhanced member training experiences and holistic well-being. Feature enhancements, like body scanning technology, improved the fitness experience.

Digital fitness and wellness reached new heights in 2023. AI-driven platforms personalized fitness plans, wearables monitored physical and mental health, and virtual mental health support gained traction. Virtual reality made workouts engaging, while telehealth and remote diagnostics continued to thrive.

5. Franchising Trends

Franchising experienced explosive growth, becoming more diverse and competitive than ever. High-Value/Low-Price (HVLP) franchisors expanded rapidly, offering a wide range of concepts. Franchisors adapted models to ensure faster profitability for franchisees. However, some franchisees hesitated due to economic uncertainties.

Digital & Hyper-Personalized Corporate Fitness and Wellness

Corporate wellness took center stage in 2023, emphasizing proactive health measures and holistic well-being. Companies adopted personalized well-being programs, optimized remote work structures, and provided wellness apps and resources. Progressive policies such as shorter work weeks and unlimited paid time off reflected the shift towards holistic employee well-being.

“Relevant content, if you can put that into someone’s day then you are addressing and engaging the larger employee base.”

~ Ross Stewart Campbell, Founder & CEO, Beyond Activ ~

In the context of corporate health initiatives, Paul and Ross underscore the shift towards hyper-personalization delivered to employees via digital fitness and wellness content. Employees demand work-life balance, tailored guidance, and accessible personalized content available anytime and anywhere. Traditional corporate health and well-being offerings are depicted as two-dimensional, often limited to discounted fitness memberships or generic marketplaces.

The emergence of digital platforms is a crucial step in bridging the gap between the fitness and wellness industry and the employee health and well-being sector. However, there are challenges in navigating a market with diverse offerings. This creates the need for innovative solutions that provide engaging, digital, personalized content to address the varied health and wellness needs of employees.

Importance of Wellness In The Hospitality, Spa & Medical Industry

Hotel occupancy rates in APAC and the Middle East exceeded pre-pandemic levels in 2023. Lifestyle hotels and wellness hospitality were in high demand. Traditional spas continued to evolve, offering boutique spaces and community events. In-room fitness and wellness services were in their early stages.

The importance of rest and recovery in overall well-being gained recognition in 2023. New offerings included sleep retreats, AI-integrated solutions, and sleep monitoring wearables. Other recovery solutions like cryotherapy and massages continued to grow. A global surge in sleep tourism was anticipated.

Wellness technology focused on mental well-being and sleep optimization. Wearables dominated this space, providing sensor-driven analytics and AI-driven content and coaching. DNA testing added personalized health content. Increased competition and acquisition costs marked the future of this burgeoning sector.

Health-tech embraced AI for diagnostics, treatment precision, and personalized medicine. Telehealth became a core practice at healthcare institutions. Augmented and virtual reality enhanced healthcare experiences. Aggregators, booking apps, and health-tracking apps gained popularity, promising a future of convenience and accessibility.

The demand for medical tourism, telehealth, and personalized lifestyle medicine continued to grow. Innovations included AI in content, regenerative medicine, and wearable health data tracking. Social media, medtech aggregators, and government support fueled innovation in this space.

Future Industry Growth

The Beyond Activ 2023 Industry Report paints a vivid picture of the transformative holistic industry trends in the health, fitness, wellness, hospitality, and spa industries in the APAC and Middle East regions. As we move forward, these insights provide valuable guidance for businesses and professionals looking to thrive in these dynamic and evolving markets. The future promises continued innovation, greater accessibility, and a strong focus on holistic well-being for individuals and communities alike.

Ready to learn how to take advantage of the Industry Trends? Let us help you utilize your data, virtual technology, and AI to develop your digital technology strategy. Email us: INFO@WEXER.COM

For More Information:

Paul Bowman

Beyond Activ

Ross Stewart Campbell on LinkedIn

The post Holistic Industry Trends in Fitness, Hospitality, Corporate & Health   appeared first on Wexer.

With a keen focus on the intricacies of running a successful fitness business, strategic insights for aspiring fitness entrepreneurs, and the revolutionary influence of cutting-edge technologies, Lewit imparts invaluable advice derived from years of firsthand experience. Covering everything from the meticulous process of constructing a fitness facility catering to individual customer needs to the pivotal significance of forging strategic partnerships, he provides a holistic perspective on the future of fitness.

Lewit discusses the evolution of the fitness industry by discussing key points: the importance of wellness and fitness technology on recovery, the impact of data and digital technology on workouts, and the benefits of the Wexer and NovoFit’s exclusive partnership for fitness businesses.

Evolution of Fitness Industry

1. Understand Demographics To Cater To Your Target Market

Understanding and catering to demographics emerges as a pivotal factor shaping the fitness industry, shedding light on nuances crucial for the success of a fitness facility. The common pitfalls observed among entrepreneurs who construct gyms based solely on their own personal preferences and workout styles underscores the need for a paradigm shift.

When envisioning the fitness of the future, there is a clear emphasis on comprehending the unique characteristics of their target audience and tailoring the fitness and wellness offerings accordingly. The significance of adopting a nuanced and thoughtful approach to fitness businesses lies making sure you have the right mix of products, services, programs, equipment and technology in your operation.

The call to open a fitness operation with a keen eye on the specific needs and desires of the community it aims to serve, resonates as a strategic cornerstone for long-term success in the fitness business. Recognizing the importance of tailoring fitness facilities to attract specific demographics is key to future success.

 

“You get customers that walk in and you’re talking about goals and needs. It’s not about selling the product, it’s around matching up solutions and taking them on a journey of outcome-based fitness.”

~ Adam Lewit, Director, NovoFit ~

2. Focus On Financial Health Of Fitness Businesses

Owners must have financial acumen to grasp the numbers and metrics to drive business success. This is above and beyond the usual daily operational concerns of gym owners. Many owners get into the fitness business based on their personal passion for fitness, but passion alone can’t make the business successful. Lewit and Bowman reveal the surprising lack of financial awareness among many gym operators and how it should be a wake-up call for aspiring entrepreneurs entering the industry.

They must focus on long range financial health and key industry financial metrics like the number of members, member retention, member attrition, new sales, and building membership dues and accounts payable. Owners can find many industry and fitness companies with the resources and guidance to help fitness business owners succeed.  

“If you don’t know your numbers, you don’t really know your purpose. You don’t really know how many members you need a week to keep your doors open.”

~ Adam Lewit, Director, NovoFit ~

Drawing a parallel with Adam Lewit’s personal journey, where he initially lacked commercial acumen, it resonates with the universal truth that passion alone cannot sustain a business. The guidance shifts towards a pragmatic approach, encouraging fitness professionals to prioritize financial health, likening it to managing the heart and nervous system of a business.

3. Digital Fitness Enhancement in the Future of Fitness 

The concept of “going digital and staying human,” means digital solutions need to enhance rather than replace the human element in fitness. Digital fitness offering allow personalized and virtual solutions that can expand the member experience, increase member satisfaction, and ultimately increase member retention. 

The multifaceted impact of digital fitness can expand class timetables, utilize facility space that would normally be unused, virtually expand your workouts to more users, facilitate individualized training experiences, and provide members access when they want it and how they want it. Instead of replacing instructors, digital solutions complement human expertise, allowing for personalized guidance and technique-focused interactions on their own time schedule.

 This further underscores the symbiotic relationship between digital tools and human instructors, amplifying the fitness journey for individuals.

“Your fitness journey is no longer the just four walls of your facility. So, as an operator, I need to figure out a way to create more touch points outside of those four walls.”

~  Adam Lewit, Director, NovoFit ~

4. Integration of Fitness and Wellness Technology

Technology plays a pivotal role in optimizing wellness and recovery strategies, offering valuable insights and data to enhance their effectiveness. The integration of smart watches and other fitness and wellness tracking devices provides a comprehensive understanding of individual recovery and health needs, delving into factors such as sleep quality and heart rate variability.

This personalized approach aligns with the overarching objective of optimizing each person’s total fitness and wellness journey for their overall well-being. It is crucial to view the integration of technology in recovery not as a standalone solution but as a complementary element. By enabling users to achieve optimal results while minimizing the risk of over-training or burnout, technology becomes an essential component in the quest for balanced and effective fitness practices.

5. The Importance Of Strategic Fitness Partnerships

The future of fitness is no longer confined to the traditional model, but has evolved into a dynamic ecosystem where collaborations and strategic alliances play a pivotal role. When considering the fitness of the future, focusing on the interconnected nature of various components ensures the overall health and success of an enterprise. 

Partnerships between fitness equipment and technology companies exemplify the practical application of partners with complementary strengths and expertise. By reaching out to the partnerships, fitness businesses can thrive with the education and guidance. Strategic alliances are not merely advantageous, but imperative for sustained growth and innovation in the future of fitness.

The collaborative approach provides valuable guidance for fitness industry players looking to navigate and thrive in the ever-evolving fitness landscape. 

The Impact Of the Wexer & NovoFit Partnership On The Future of Fitness

Partnerships like Wexer and NovoFit will help to provide the resources and optimal solutions to enhance the overall fitness business ecosystem. The principle of prioritizing best-in-class solutions within the fitness industry is key for this partnership. The analogy comparing the fitness business to the human body, where passion represents the heart and finance symbolizes the nervous system, gains significance when applied to the emphasis on best-in-class fitness solutions.

These solutions act as the lifeblood, sustaining the entire operation and ensuring its vitality and longevity. A business ecosystem equipped with best-in-class fitness solutions highlights the importance of curating a diverse and top-tier range of fitness equipment, technology, and services. NovoFit provides fitness equipment and technology solutions to a broad market, from franchises to independent gyms. They emphasize the versatility and depth required to offer best-in-class fitness solutions.

Given the dynamic and evolving nature of the future of fitness, a commitment to excellence and a continuous pursuit of the best-in-class equipment and technology remains essential for catering to a diverse clientele.

Summing Up The Future of Fitness

These fitness industry insights provide a multi-faceted approach to fitness entrepreneurship with tools for success. Entrepreneurs must understand and utilize a demographic, financial acuity, strategic partnerships, and best-in-class fitness solutions. Strategic fitness partnerships can help businesses capitalize on the future by integrating digital fitness and fitness technology easily.

As we navigate this dynamic terrain, utilizing expert guidance can help to with accelerate adaptation, collaboration, and gain a holistic understanding of the multifaceted aspects of fitness and wellness. These insights serve not only as a guide for industry professionals but also as a source of inspiration for fostering innovation and resilience within the future of fitness.

Ready to learn how to take advantage of the Fitness Evolution by implementing these trends? Let us help you navigate the evolution of the fitness industry, help you utilize your data, and adopt virtual technology to develop your digital technology strategy. Email us: INFO@WEXER.COM.

About NovoFit

NovoFit provides customized fitness solutions and has access to global fitness brands for the commercial, wellness, performance and functional training markets in Australia and the Asia-Pacific markets.

For More Information:

Paul Bowman

Adam Lewit on LinkedIn

The post Fitness Evolution: Industry Trends and Best Practices   appeared first on Wexer.

We also feature a recent interview about the 2024 hospitality trends with Paul Bowman, CEO at Wexer, and Joe Berselli, Senior Director of Global Hospitality from Core Health and Fitness. Joe’s role at Core Health and Fitness is to position the company as leader in the global hospitality fitness industry.

See how microtrends are driving guest experiences in this article about how macro wellness trends are redefining fitness and wellness in hospitality, and learn how how these trends are crucial for building customer loyalty and enhancing the guest experience.

The Driving Force For Hospitality Trends: Guest Loyalty

In the current hospitality climate, customer loyalty has emerged as the paramount factor. Enhancing the guest experience is pivotal in cultivating this loyalty. Incorporating diverse fitness and wellness options significantly elevates the guest experience, making their stay memorable and encouraging word-of-mouth promotion. Notably, 60% of hospitality content now prioritizes wellness, aligning with guests’ desires to relax and feel rejuvenated during their stay.

Evolving Guest Expectations In Hospitality Trends

Today’s travelers expect more than just a comfortable bed. They seek a holistic experience that caters to relaxation, de-stressing, and fitness within their limited schedules. Short, efficient workouts, such as 30-minute sessions, are increasingly preferred. This trend has led to the adaptation of booking systems, offering greater customization with fitness and wellness experiences.

Integrative Hospitality Trends To Enhance Guest Fitness & Wellness Experiences

The hospitality industry is responding with strategies to deliver fitness and wellness solutions:

1. Upgraded Fitness Facilities

 Many hotels are reimagining their spaces, transforming traditional fitness areas and underutilized meeting rooms into dynamic wellness zones. For instance, some chains are converting meeting rooms into small group exercise spaces, perfectly catering to company meetings and travel needs. These spaces allow for higher utilization, with guests rotating workouts on equipment like the Stairmaster 4G, significantly increasing guest rotation compared to traditional treadmill facilities.

2. In-Room Fitness Options

The demand for privacy and convenience has spurred the growth of in-room fitness offerings. Hotels are now designing rooms with dedicated fitness corners, spanning 10-20 square feet, allowing guests to exercise in the privacy of their own space. This trend reflects a deeper understanding of guest preferences for personalized workout experiences.

 

“The hotel room is not just a place you sleep, shower, eat, and work anymore. Guests want to relax, de-stress, and workout by consuming digital fitness and wellness content in the hotel or their room in 25 minutes or less. ”

~ Joe Berselli-Senior Director of Global Hospitality from Core Health and Fitness ~

3. Cultural Sensitivity and Personalization

Cultural differences play a crucial role in shaping fitness and wellness offerings. Hotels are increasingly tailoring their services to accommodate varying cultural needs, ensuring a more personalized and comfortable experience for all guests. This approach not only enhances guest satisfaction, but also reflects a commitment to inclusivity and respect for diverse backgrounds.

4. Technological Integration and Content Relevance

The integration of technology in fitness and wellness is a cornerstone of this transformation. Smart in-room technology, digital fitness content, and health-tracking devices are becoming standard amenities in modern hotels. These innovations offer guests seamless and customized wellness experiences at their fingertips.

Check out the 2024 Hospitality Trends and watch the interview with Paul and Joe to learn insightful and comprehensive analysis for the hospitality sector. The emphasis on enhancing guest experiences through personalized fitness and wellness offerings is a testament to the sector’s commitment to evolving with consumer preferences and technological advancements, ensuring not just customer satisfaction but also loyalty and advocacy.

Ready to learn how to take advanatage of the 2021 Hospitality Trends? Let us help you utilize your data, virtual technology, and AI to develop your fitness and wellness hospitality content strategy. Email us: INFO@WEXER.COM

For More Information: contact Joe Berselli at LinkedIn.

Podcast Episode 29

The post 2024 Hospitality Trends: Fitness & Wellness Elevates Guest Experiences and Loyalty appeared first on Wexer.

But all that has now changed, and guests’ expectations are more than keeping pace.

Even pre-pandemic, with the renewed focus this brought to health and wellbeing, wellness tourism was on the rise, while the vast majority of business travellers were already considering the gyms and wellbeing activities on offer before selecting a hotel (83% according to travel management company CWT).

Back in 2019, in a wellbeing report by hotel group Accor, Emlyn Brown – now the Accor’s Global VP of
Wellbeing – observed: “The data shows that how well we meet [guests’] wellness needs influences how ‘delighted’ they feel about their hotel stay, and how likely they are to return.”

“No longer a trend, no longer an option. No longer a commitment just at home, or in waking hours; wellness is the standard our guests have come to expect,” added François Dung, Accor’s Senior VP Consumer & Market Insights, in a second foreword in that same report. Accor is a global hotel operator and franchisor. They operate more than 2,200 luxury and economy hotels and more than 3,000 franchise hotels.

Fast-forward to today and wellness is at the centre of almost every hotel and hospitality conversation: we’re seeing operators around the world investing significant sums in fitness and wellbeing facilities that deliver the experiences travelers are now looking for – namely, experiences that are at least as good as the ones they’re used to back home.

Nowadays, a high-quality fitness and wellbeing offering is the price of entry, a competitive necessity. It takes a world-class offering to set your brand apart in consumers’ minds – and drive revenues in the process, with guests willing to pay more for a hotel that meets their wellbeing needs.

So, where do you start?

In-Room Fitness

Of course, in a world in which fitness and wellbeing has to be 24/7, the model remains a self-service one for the majority of hotels – all of which plays strongly into the hands of digital provision, not only in the gym spaces themselves but also in-room and on-the-go.

Let’s start with in-room and an observation that a number of hotel brands now provide a small selection of fitness equipment in their guestrooms, alongside on-demand workout and wellbeing content via an app or in-room TV.

It isn’t hard to do, either, because you don’t have to start from scratch in creating all this technology – or even the content. You just have to choose the right partner, and this is where we specialise.

Let’s start with the Wexer Web Player, a white labelled digital platform that offers 1,500+ on-demand classes spanning everything from meditation, yoga and stretching to HIIT, strength, dance, indoor cycling… The list goes on. One of our global content partners, Sweat Factor, has even created a Self Care series comprising audio-only guides – guided meditations, walks and movement – with many of the sessions suitable for guests to do while they’re out enjoying your grounds, or perhaps on their way to a business meeting.

Notably, the Web Player also features a section called Connect, where your hotel can upload any fitness or wellness content you’ve created yourself. This represents a great opportunity to create a wellness USP for your hotel brand, but crucially, this signature content is made available to guests on the same white labelled platform as all the third-party content. This ensures there’s something for every guest, no matter what their fitness and wellbeing requirements, all within one branded space that you can own, ringfence for guests only – and monetise, should you wish.

Alternatively, if you already have your own app – or indeed smart TV or other smart technology – our Wexer SDK and Wexer API solutions allow you to cherry pick from our globally aggregated and constantly refreshed content, flowing it into your own digital ecosystem for guaranteed strength in depth of wellbeing and workout content at all times, all within your existing guest experience.

Whether in-room or on-the-go, our technology and content ensure the hotel wellness offering delivers what your guests’ want and fulfill their wellness needs.

Virtual Group Classes

Meanwhile, if you’re looking to bring a new dimension to the fitness experience in your hotel gym itself, there’s Wexer Virtual – the market-leading, big screen virtual class solution that’s perfectly suited to either a dedicated group exercise studio or a group fitness space on the gym floor.

Once again, with 1,500+ classes from which to choose, there’s a world-class workout waiting for every guest, at any time of day. And with the newly launched Virtual Connect, you can now upload your self-produced content into the platform too, allowing you to complement the exceptional workout content from Wexer’s global partners with any signature wellbeing content you feel your guests would enjoy in the communal fitness space – in the process even further enhancing their brand experience with you.

And it’s all delivered via Wexer’s incredibly robust, reliable platform. Commercial grade; built, supported, monitored and constantly enhanced by us; and boasting an unparalleled 99.9% uptime, this is the system you need if you want to offer 24/7 fitness and wellbeing in total peace of mind.

Find out how Wexer can enhance the your hotel wellness offering at your hotel, contact us at laura.phillips@wexer.com

The post Creating a Hotel Wellness Offering For Your Hotel Brand Is Easy appeared first on Wexer.

The hospitality industry is undergoing a transformation fueled by evolving consumer preferences and technological advancements. As the landscape shifts, the need for innovative strategies to provide exceptional guest experiences becomes more crucial. Among the numerous trends reshaping the industry, the fusion of fitness, wellness, and spa services are merging with technology as a driving force. 

In this blog post, we’ll explore how global wellness trends are impacting fitness and the future of the hospitality industry, with a focus on live and in-room virtual experiences, on-demand services, and mobile app offerings that guests are increasingly demanding.

As people increasingly prioritize their well-being, hotels and resorts are reimagining their offerings to meet the evolving needs of guests. Emlyn Brown, the Global Senior Vice President of Well-Being at Accor, a world-leading hospitality group, sheds light on the macro wellness trends that are reshaping hospitality guest experiences. He was interviewed recently after the Fit Summit in this Philstar Global article Why Hotels and Resorts Should Invest in Wellness.

The Wellness Revolution

The COVID-19 pandemic forced people to reevaluate their lifestyles, sparking a wellness revolution. Emlyn Brown acknowledges this shift, stating, “COVID-19 further accelerated the global thirst for healthy living and wellness.” Travelers now seek experiences that not only provide relaxation and escapism but also contribute to their overall well-being.

Embracing Wellness as the New Standard

Wellness is no longer an optional amenity in the hospitality industry; it’s the standard that today’s guests expect. Brown highlights that four out of five guests are taking daily steps to improve their health and well-being. These steps encompass various aspects, including diet and nutrition, physical activity, and stress management. As Brown puts it, “Being healthy is a daily ambition.”

Moreover, investing in wellness pays off for hotels and resorts. Wellness-oriented guests spend 56 percent more than leisure guests, and properties that offer wellness activities tend to leave guests more delighted.

““Wellness seekers spend 56% more than leisure guests. Data also shows that when wellness activities are involved, more delighted customers leave the property.”

~ Emlyn Brown, Global Senior Vice President – Well-Being at ACCOR ~

Meet the Next-Generation Wellness Customer: “Henry”

To cater to the evolving wellness-focused clientele, Brown introduces the concept of “Henry” – High Earner Not Reach Yet. These individuals are city dwellers, well-traveled, health-conscious, educated, and curious about wellness. What sets them apart from traditional guests is their pursuit of tangible results in health and wellness, a focus on self-improvement, and a desire to recharge and prevent burnout. “Henry” values sustainability, eats healthy, seeks inspiration from social media, appreciates both solo “me time” and community “we time,” and prefers a more casual environment over classic luxury experiences.

Brown shared how Accor is also focused on helping guests eat like athletes, recognizing that wellness and biohacking are not limited to Gen Z. High-spending, high-net-worth individuals from Gen X are also seeking ways to improve their well-being, and Accor is eager to provide these experiences within its club offerings.

Macro Wellness Trends Redefining Hospitality

Macro trends refer to major shifts in consumer behavior that will direct the business landscape in the long term. They have a cross-industry impact and evolve over time.

1. Personalized Fitness and Wellness Experiences

In the era of personalization, guests expect more than a generic stay; they desire tailored experiences that cater to their unique needs. Hotels and restaurants are leveraging the power of data analytics and artificial intelligence to gather insights about their guests. With access to data, diagnostics, and health trackers, hyper-personalization is achievable. Guests expect tailored wellness experiences based on their health data. By understanding preferences, nutrition requirements, and fitness goals, establishments can curate personalized fitness and wellness offerings. Whether it’s a customized workout routine or a personalized in-room meditation session, these experiences leave a lasting impression and foster guest loyalty.

2. Hyper-Local Fitness and Wellness Experiences

The rise of hyper-local experiences reflects a shift in guest preferences towards authenticity and cultural immersion. Establishments are collaborating with local vendors, offering regionally inspired fitness classes, and providing wellness activities that connect guests with the destination’s unique attributes. 

Aside from physical fitness, the lines are blurring between wellness, spa, and fitness services. Wellness tourists want services such as stress reduction, relaxation, and spiritual activities to be a vital part of their travel experience. They may also seek treatments through traditional and alternative medicine either at or nearby the hotel. This trend not only enhances the guest experience, but also contributes to the local economy and community. 

3. Technology Integration for Fitness and Wellness

The integration of technology into the guest experience is undeniable. From streamlined online bookings to virtual concierges, technology is transforming how guests interact with hospitality services. Fitness and wellness offerings are no exception. Hotels are implementing virtual fitness classes accessible from in-room devices or personal devices, while mobile apps provide guests with on-demand fitness and wellness content. However, while technology adds convenience, maintaining a human touch is essential to preserving the warmth of hospitality.

4. Health and Wellness as a Priority

The growing emphasis on health and wellness is reshaping how guests choose their accommodations. Fitness facilities, in-room virtual fitness classes, and mobile fitness apps are no longer mere amenities; they’re expectations. Health wearables and apps for personal fitness tracking enable guests to maintain their routines while traveling. 

Moreover, mental health is taking center stage with guests seeking ways to reduce stress and support mental well-being. Hotels are offering virtual and on-site meditation sessions, therapy services, outdoor experiences, and tools to disconnect from digital distractions.

Flexibility is a hallmark of modern hospitality. Travellers seek adaptable spaces that cater to their diverse needs. Hotels are responding by creating multifunctional areas that serve as fitness studios in the morning, co-working spaces during the day, and event venues in the evening. Such versatile spaces accommodate guests’ evolving requirements and enhance their overall experience.

6. Collaborative Social Spaces For Recreational Wellness

The modern traveler craves connection and community, even within their accommodations. Recreational wellness hotels offer vacationers the chance to meaningfully unwind with a variety of relaxing physical, mental, and spiritual activities. Collaborative spaces for fitness and wellness areas foster social interactions between guests and locals alike. These spaces provide a platform for guests to network, share experiences, and forge meaningful connections, contributing to an enriching stay.

7. Culinary Fitness and Wellness Experiences

Culinary tourism is gaining momentum, with wellness retreats becoming a pivotal aspect of the travel experience. Culinary experiences are a core part of health and wellness. Some wellness retreats offer fitness activities, spa treatments, culinary experiences, and clean-living detoxification programs. Hotels and the on-property restaurants are capitalizing on this trend by offering unique fitness, nutrition, and wellness experiences that showcase local food and activities.

8. Sustainable Eco-Friendly Wellness Initiatives

Environmental sustainability, leading hotels to adopt eco-friendly practices. Eco-friendly fitness and wellness practices include new ways to reduce energy and water usage and focus on using products safe for human and planet health. Marketing your brand as a good environmental steward can elevate and differentiate you from your competitors. 

Further, green practices not only minimize your costs, but attract an emerging demographic of Millennial and Generation Z consumers who are willing to pay an extra 11 to 20% for a product or service that aligns with the values and issues they care about. Using eco-friendly gym supplies and equipment, reducing water consumption, using natural and eco-friendly products, providing filtered water, and installing more efficient lighting and temperature control lets guests appreciate the alignment with their values and are more likely to choose businesses that demonstrate environmental responsibility.

Hospitality Industry Evolution

As the hospitality industry continues to evolve, fitness and wellness are becoming pivotal elements in shaping the guest experience. From personalized offerings and eco-conscious practices to technology integration and collaborative spaces, establishments are redefining what it means to provide exceptional service. By aligning with the trends outlined above, businesses can position themselves at the forefront of the industry’s transformation, ensuring that they meet the evolving demands of health-conscious and experience-driven travelers.

See how creating a Wellness Offering For Your Hotel Brand Is Easy with Wexer.

If you want to learn more about how Wexer can support your hospitality digital wellness content strategy, get in touch and get a demo with our team at info@wexer.com.

More Information

Emlyn Brown, the Global Senior Vice President of Well-Being at Accor-Linked In Post

The post Macro Wellness Trends Redefine Hospitality Guest Experiences appeared first on Wexer.

“As I look ahead to 2023, it is with great excitement for both Wexer and the business sectors we serve. It will certainly not be an easy year, with global recession looming large on the horizon. Yet, we’re seeing the steady rise of health, fitness and wellbeing becoming a priority along with non-discretionary consumer spending.” 

Fitness providers around the world are broadening their offering and creating omnichannel strategies to create a fully integrated customer service experience 24/7. A good omnichannel strategy combines elements of sales strategy, technology, digital marketing and customer service to improve the customer experience, regardless of the channel they use.

Not only is the fitness industry ripe for digital transformation, but a diverse range of other businesses are seizing the moment to leap into fitness and wellness offerings. These opportunities lean into our expertise at Wexer, with organisations around the world harnessing our world-leading technology and digital content to support the health and wellbeing of their communities. 

Because of our 2022 acquisition by Core Health & Fitness, we have the investment, distribution and support for the dramatic growth and scaling of our business to accelerate our mission of hybridising fitness and wellness delivery around the world.

So that’s the big picture, so let’s explore the strong roadmap to bring it to life. 

Top Reasons It Will Be Pivotal Year For Wexer

1. Expanding Wellness Focus

Wellness is arguably the hot trend right now, worth $1.5 trillion (USD) globally and growing at 5–10 percent annually, according to McKinsey research. Consumers intend to keep spending more on products that improve their health, fitness, nutrition, appearance, sleep, and mindfulness.

Wellness is already a category we have been developing in our rich content library. In 2022, we pressed down the pedal and brought in a wealth of new wellness-focused content. The uptake has been phenomenal. We’ll continue to place a strong emphasis on wellness in 2023, making the development of this category a key focus of our content strategy this year.

2. Improved Technology Experiences

With an exceptional in-house development team, all our technology is purpose-built to ensure the most robust, reliable products on the market. We believe the best can always get even better, so we’re continually working on new features and functionality. It’s about staying one step ahead of the market, pre-empting end users’ needs to help our customers exceed expectations. Last year, that included our new platforms with the Web Player partner app and Virtual Connect. There’s lots more to come in 2023, kicking off with a responsive new interface for our Web Player that delivers an optimal experience on any screen size. Keep watching this space because our technology development team is growing! Stay tuned for more cool stuff to come.

3. Addition of Powerful New Team Members For Global Growth

It isn’t just our technology team that’s growing, as we are adding some fantastic new team members to sales and marketing. As we ramp up for growth, this new team will bring valuable knowledge and expertise across new markets and new verticals. There’s a real buzz about Wexer right now, and the talent we’re attracting proves it.

4. ContinueD Growth in Additional Vertical Market Sectors

Originally, we started with the fitness market by providing exceptional digital experiences both within and outside the club. Over recent years, Wexer has created a strong foundation in each additional sector which is as diverse as hospitality, corporate wellness, multi-family housing and even telecommunications. Of course, we are still experiencing growth in our original business focus by helping health clubs serve their members. The reinforced distribution channels resulting from Core’s new investment, besides the new team expertise, will allow us to expand our presence in other verticals and our core fitness business. 

2023 is going to be a pivotal year for Wexer and we’re all raring to go.

Get in touch now to find out how your business can get onboard with this momentum, and why it will benefit you to do so: info@wexer.com

The post Why 2023 Will Be A Pivotal Year For Wexer appeared first on Wexer.

2022 has been an interesting year – I choose my adjectives carefully and admittedly with a degree of understatement – as businesses around the world have variously battled with looming recession, spiralling energy costs and the aftermath of the pandemic.

I’d like to take this opportunity to recap some of Wexer’s most memorable highlights from 2022.

Wexer’s Most Memorable highlights From 2022

#1 – New growth foundations

Wexer’s acquisition by Core Health & Fitness in April was a pivotal step that now gives us the support, investment and distribution we need to dramatically scale our business, build an even more diverse digital ecosystem and accelerate towards our mission of hybridising the fitness industry. We’re hugely excited by this new partnership and looking forward to building on these foundations in 2023 and beyond.

#2 – Cross-vertical acceleration

As the world finally moved back to in-person experiences and gyms reinvested in the in-club product, we once again saw growing demand for Wexer Virtual; GLL in the UK and Swedish giant Nordic Wellness deserve particular mention for their forward-thinking initiatives in this space. We also saw demand surge across verticals, with 2022 headlines including a new global agreement with Hilton Hotels, an exciting project with Sun Peaks Resort in Canada, and significant momentum in the corporate wellness space.

#3 – Learning from the best

Launched in January, The Wexer Podcast has gone from strength to strength this year. Hosted by yours truly, we speak to digital pioneers and experts from around the world, offering listeners insights and advice to support their own digital journeys. The conversations have been fascinating, the learnings rich and diverse. You’ll find a season one summary here and can listen to seasons one and two-so-far right here.

#4 – Making the best, better

At Wexer, we believe the best can always be better, so we’re continually working behind the scenes to bring new features and functionality to our market-leading technology. This year, that’s seen the launch of a Web Player app as a partner product to our popular web application. Optimising the Web Player experience for mobile use, the app offers enhanced casting functionality, allows for push notifications and mirrors each company’s Web Player design for UX consistency. We also launched Virtual Connect, allowing operators to channel self-produced content through their Wexer Virtual players in-club to put their own superstars on studio big screens – on-demand and live stream. Watch out for more exciting product news in 2023!

#5 – Enhancing wellness

If we didn’t already know it, then McKinsey research published earlier this year made it perfectly clear: for today’s consumer, the buzzword is wellness. Already an area we’d been growing, in 2022 we pressed down the pedal and brought in a wealth of new wellness-focused content, from a new Breathe channel to a Stretch and Recover category, meditation to Sleep Stories by Sweat Factor, an ever-expanding array of mind-body classes to snackable wellness breaks in the shape of Office Fit by Sweat Factor. The uptake has been phenomenal and we’ll continue to place a strong emphasis on wellness in 2023.

#6 – Unrivalled strength in depth

We’ve continued to expand our content partnerships across other genres, too, to ensure our library remains best-in-class. Aside from the aforementioned wellness partnerships, new content partners onboarded in 2022 include Yogaia and CITYROW, as well as some exciting new collections from SH1FT Fitness. With new content showing first on our Mobile home page, we’re also driving a steady stream of fresh content from existing partners so there’s always something new to try.

#7 – Millions of experiences

With our already-rich content library getting ever more compelling, our user base growing, and people now having more choice in where they work out compared to recent years, we’ve had another strong year in terms of experiences delivered: over 6 million globally in 2022. As our Mobile platform takes off – not least courtesy of the API and SDK we launched last year – we’re excited to grow that number still further in 2023.

And these are just some highlights from 2022! It all adds up to put us in a strong position as we move into 2023 – a year in which we’ll accelerate towards our mission of harnessing digital to bring fitness and wellness to communities around the world.

Get in touch now to discuss how Wexer can help your business leap into the digital age: info@wexer.com

The post 7 Wexer Highlights From 2022: CEO Paul Bowman Looks At Last 12 months appeared first on Wexer.

Claire joins Wexer from fitness technology agency SweatWorks, where as head of marketing she spearheaded all communications for the brand. Prior to SweatWorks, her roles included Senior Marketing Manager for Marriott Hotels and B2B Marketing Manager for Nuffield Health.

“I’m delighted to be joining Wexer as it accelerates towards its mission of hybridising fitness and wellness delivery around the world.”

Claire Evans, Wexer Global Marketing Manager

“Claire’s appointment is an incredibly timely one,” says Wexer’s Chief Growth Officer, Robert Louw, “Our April 2022 acquisition by Core Health & Fitness was a pivotal step in dramatically scaling our business for growth; we’re excited to recruit expertise that will enable us to maximise our growth opportunities.”

Robert continued, “Over recent years, Wexer has strengthened their leadership position in the health club and fitness sectors. We have also created a strong foundation in other industries, like hospitality, corporate wellness, multi-family housing and telecommunications. As we move forward and build on our strengths and foundations, Claire’s breadth of experience within digital fitness and our other key vertical markets will ensure she is a powerful appointment to our team.”

Claire stated, “This new role with Wexer feels like the perfect fusion of all of my fitness sector experience, from personal trainer to corporate wellness, hotel fitness & spa marketing, to Head of Marketing for Digital Fitness Innovation with SweatWorks. I can’t wait to bring my expertise to bear in helping Wexer achieve its mission.”

Claire shared, “At SweatWorks, our focus was on innovating to make fitness more accessible and engaging, which in turn helped people live healthier lives. I remain passionate about that ambition, so I’m excited to find it echoed at Wexer, where rapid scaling–and further global growth of their comprehensive wellness offering–will mean we can positively impact more people than ever.”

To find out more please contact us at info@wexer.com

The post New Global Marketing Manager To Expand Wexer’s Global Growth appeared first on Wexer.

O’Rourke pointed to a recent report by Accenture – Life Reimagined – which surveyed more than 25,000 consumers across 22 countries and included follow-up focus groups in five countries.

The topline finding: a full 50% of consumers say the pandemic has caused them to totally rethink their personal purpose and re-evaluate what’s important to them in life.

This extends to their expectations of the brands they choose to do business with, too. Quite simply, this large group of consumers – which Accenture dubs the ‘Reimagined’ – will abandon brands that don’t support their new values and pay more to those that do.

And while 17% of all consumers claim to be unchanged by the pandemic in terms of their behaviours and the way they think about brands, 33% acknowledge things have evolved and that they will be making changes – they simply haven’t yet settled on what those changes will be, or how they will impact their day-to-day routines.

That’s a full 83% of the population who either already have reconsidered their priorities post-pandemic, or who fully expect to.

“The pandemic compelled consumers – en masse – to shift their expectations more rapidly and completely than we’ve seen at any other time in history,” say the Accenture authors. “Now, many of them are applying their new mindsets to where, what and how they buy.”

And they’re expecting brands to keep up: almost three-quarters of Reimagined consumers now expect brands to understand and even anticipate their needs.

The new consumer needs

So, what are the new consumer needs? Accenture found the five new, post-pandemic purchasing motivations to be:

1. Ease and convenience
2. Personalised service
3. Trust and reputation
4. Product origin
5. Health and safety

Indeed, for the Reimagined, these five motivations together are more important even than price and quality combined.

Note, too, that the ‘Reimagined Consumers’ group is surprisingly heterogenous, spanning all ages, genders, locations, employment status, income levels and other demographics.

All of which means every business is now compelled to adapt. No brand is immune to the new reality.

A willingness to switch

Ease, convenience, personalisation… it all chimes loudly with everything we’ve been talking about at Wexer for years now, because these are all boxes that can be firmly ticked by digital technology.

As the Accenture report puts it, the consumer mindset is now: “Are you meeting me where I am, in the digital world, the physical world, and through a blend of the two? And are you able to deliver what I need, when I need it, across all channels?”

Indeed, half of all Reimagined customers are prepared to actively change brands if a competitor allows them to engage digitally. There is far more fluidity than ever before in terms of people’s willingness to switch brands if it means a more convenient service.

Whatever industry you’re in, if you aren’t offering a digital service and your competitor is, you’re going to be left behind.

In the fitness sector specifically, if you aren’t embracing the hybrid model, you will struggle to survive.

Be there when I need you

Then there’s the desire for personalisation. “Do you remember me? Are you making my experience with your brand as personal as it can be? Are you there for me when I need you?”

There are lessons here for both the digital and the physical touchpoints of a gym member’s journey. Digitally, of course, the ability to deliver 24/7 – being there absolutely whenever and wherever your customers want you – is clear, as is the opportunity to recognise each individual and personalise the experience based on their data.

But the desire for genuine care is also very strong, with one customer in Spain quoted as saying: “It is important for customer service now to be better than ever. We’re more sensitive” and one Brazilian respondent commenting: “I expect greater consumer care after the pandemic. Brands realised how much they need their consumers.”

That can, of course, be delivered digitally, but it’s also about the personal touch of in-club human interaction.

Are you helping me, or helping yourself?

Trust and reputation – the third most important of the new purchasing motivations – are also key, and a way in which health club operators can stand apart from the proliferation of unknown faces in the increasingly fragmented world of digital fitness provision. “Can I trust you to do the right thing for me and not just for your business? Can I trust you to be who you say you are and stand for the things you say you stand for?”

Our sector has long proclaimed itself to be a people business – one that’s built on helping people lead better, healthier, happier lives. The onus is now on us to really demonstrate this purpose at every touchpoint, ensuring the product and the experiences we deliver are utterly customer-centric, highly personalised and flexible enough to offer a convenient go-to whatever the day has in store.

And that, inevitably, means adding digital touchpoints to your member journey. We’re here to help.

Download the Accenture report here.

Read more expert insight from the recent IHRSA panel session here.

Find out how Wexer can help your business adapt to meet consumers’ post-pandemic needs: info@wexer.com

The post Why price and quality are no longer the be-all and end-all appeared first on Wexer.

The challenge for many hotel operators is this: after months of on-off lockdown, with business far from ‘as normal’ even when hotels were able to open, in many cases the budgets are simply not there right now to create or renovate an all-singing, all-dancing fitness suite.

And that, sadly, is what travellers expect nowadays: a gym that’s at least as good as their gym at home.

But there is good news, because lockdown has brought a sea change in the way people exercise – to the point, in fact, that a full fitness suite may not even be a first priority moving forward.

When gyms were forced to close, fitness provision pivoted online; consumers have grown used to exercising independently, following the on-screen lead of a virtual instructor.

Many are also, at least for now, more comfortable exercising on their own, away from the crowds. Even once people start to travel again – as surely they will, and fairly quickly too after the frustrations of lockdown – the likelihood is that business and holiday travellers alike will demonstrate an additional degree of caution around their health.

But they will want to continue their fitness routine; people are now more conscious than ever of the importance of staying active in boosting their health and immunity.

All of this has important, positive repercussions for hotel operators, because it means guests are more open than ever to in-room fitness.

Already a growing category, with leading hospitality brands designing in-room wellness solutions for a competitive edge, demand for this service is set to surge in 2021 and beyond. And that’s good news for hotel operators, because in-room solutions can, with the right partners, be a highly cost-effective way of meeting guests’ wellness expectations.

Firstly, in terms of the hardware itself, hotels need not install anything new in guest rooms; a world-class solution is perfectly possible using existing in-room technology.

The Wexer Web Player, for example, is a password-protected, white label web portal that allows users to stream their choice of hundreds of world-beating virtual classes any time, anywhere, to any internet-enabled device. As a hotel operator, that might mean guests streaming classes to their own laptops or mobile phones during their stay with you – courtesy of a time-limited promo code – and/or it could mean classes made available via your existing in-room screens.

Either standalone or integrated into your hotel’s own website, everything is delivered under your brand, too, ensuring the glow of added value comes back to benefit you.

Secondly, guests are open to online workouts being less equipment-centric than a gym-based offering: on-demand classes + a few small pieces of kit mirrors what they have at home and allows them to maintain existing exercise routines – satisfying familiarity for the guest at a far lower outlay for the hotel.

Indeed, arguably the most important factor with an in-room wellness offering is the quality and quantity of appropriate content on offer, ensuring:

• There’s something for every guest, no matter what their experience, fitness level or interests.
• Workouts are safe and effective.
• Hotel operators do not have to invest in large amounts of fitness equipment for every room, with workouts focusing on a few small pieces of kit + bodyweight.
• Content is all world-class, to enhance perceptions of the hotel brand.
• The experience can be white labelled, so it’s ‘owned’ by the hotel.

Once again, this plays to the many strengths of Wexer’s Web Player, which includes hundreds of classes that require no more than a yoga mat and some dumbbells, with fresh new content added all the time.

There are meditation sessions, too – well worth highlighting to those suffering from jetlag and/or business travellers needing to de-stress – and stretching classes, which are ideal for those who’ve spent hours on a plane.

Even better, new search tools make it incredibly easy for guests to find exactly the right class for them – whatever they feel like doing on any given day.

And with every workout expertly led by one of the world’s top instructors, you can rest assured your guests are in safe hands and enjoying a wellness experience that’s in keeping with the high standards you set for your brand.

Make sure your hotel is ready for a new style of traveller. Contact Wexer now to discuss how we can help you cost-effectively meet the evolved expectations post-COVID guests: info@wexer.com

The post Is your hotel ready to deliver wellness the way the post-COVID traveller expects it? appeared first on Wexer.

That’s the proportion of business travellers who consider the gyms and wellbeing activities that are on offer before selecting a hotel – this according to travel management company CWT.

Meanwhile, wellness tourism is also on the rise, growing by 6.5% annually between 2015 and 2017 – more than twice as fast as tourism overall (3.2% annually, based on Euromonitor data). The value of the wellness tourism sector is now projected to reach US$919bn by 2022.

Little wonder, then, that hotels around the world are reinventing themselves to reposition as wellness destinations, investing significant sums in fitness and wellbeing facilities that deliver the experience travellers are increasingly looking for.

But what if you don’t have the budget to create an all-singing, all-dancing fitness suite that reinforces your premium brand? Because that’s what travellers expect nowadays: a gym that’s at least as good as their gym at home.

The good news is there are other options to create a fitness offering that will meet guest expectations without breaking the bank – and one in particular that Wexer sees as an increasingly viable and appealing solution: in-room workouts.

In-room workouts are already the favoured option for 27% of business travellers – another interesting stat from CWT – even though comparatively few hotels yet offer a well-supported option. We have Hilton’s Five Feet to Fitness. We have EVEN Hotels, whose whole purpose is wellbeing and where the guest rooms double as gyms. But these, and a handful of others, remain the exception rather than the rule.

But as more hotels begin to explore this option, boosted by the growing availability of high-quality virtual content, that 27% figure is likely to soar.

If your mind is going straight to totting up the initial outlay + monthly subscription x number of guest rooms, stop right there. Because we have a far more varied, more cost-effective solution for you than that – one that still offers guests 24/7 access to world-class instructors, but that also offers a wide range of workout types, including hundreds of classes that require no more than a yoga mat and some dumbbells. The sort of equipment that could easily be placed comfortably in-room or delivered to a guest on-demand upon request.

That solution is the Wexer Web Player, a password-protected, white label web portal that allows users to stream their choice of hundreds of world-beating virtual classes – any time, anywhere, to any internet-enabled device. Its exercise as today’s 24/7 consumer demands it – and it’s quickly, simply and cost-effectively streamed to a screen in your guest rooms.

As a value-add – or a premium add-on – it could even be made available to guests who want to exercise away from the hotel during their stay with you, via a time-limited password that gives them access to the Web Player on their phone, tablet or laptop.

Trialling – and indeed rolling out – this concept in your hotel requires minimal outlay, with the Web Player able to be seamlessly integrated into your existing website.

This is the future of fitness in a hotel environment: something guests can easily fit in without even having to leave their room. It’s about 24/7 inspiration and convenience.

To find out more, please contact info@wexer.com

The post Why in-room is the future of hotel fitness appeared first on Wexer.